From ‘Log Kya Kahenge’ to ‘Apni Suno’: How Indian PR is Redefining Social Taboos
For years, Indian advertising and PR campaigns treaded carefully around social taboos, choosing not to upset the moral...
May 13,2025 READ MORE
Fresh Take
Silent but Viral – When Brands Win Without Saying a Word
Today’s era is characterised by information overload as every brand is craving for attention. However, sometimes the loudest...
May 06,2025 READ MORE
The ‘Revenge PR’ Phenomenon – How Indian Brands Rebrand After Backlash
We live in an era where redemption isn’t just a possibility in the realm of public relations, but...
April 29,2025 READ MORE
Swipe Right for PR – Can Indian Brands Master the Dating App Playbook?
In an era where the attention spans of users are quicker than an Instagram reel, it shouldn’t come...
April 22,2025 READ MORE
Astrology and Advertising: Can Horoscope-Based PR Campaigns Work?
Astrology remains an integral part of our country’s cultural fabric, influencing everything from daily routines to key business...
April 15,2025 READ MORE
Rupee vs Reputation: When Indian Brands Choose Silence Over Crisis Response
In the intricate landscape of corporate India, the balance between safeguarding financial interests and maintaining brand reputation is...
April 08,2025 READ MORE
Brand Bharat: How ‘Made in India’ is Becoming a Global PR Story
For decades, ‘Made in India’ was associated with affordability and a thriving back-office industry. Today, India has grown...
April 01,2025 READ MORE
The Jugaad Approach to Public Relations: Can Frugal Innovations Drive Big Campaigns?
Budgets often determine the scale and impact of any PR campaign. In a country like India, known for...
March 25,2025 READ MORE
Temples, Traditions, and Trends: Crafting PR for Heritage and Cultural Tourism
When it comes to heritage tourism, India is second to none as it is home to thousands of...
March 18,2025 READ MORE
The Rise of Woman-Centric Public Relations: How Brands are Reaching Out to Women in India
India’s Public Relations (PR) landscape is seeing a big change wherein women are seen as a key consumer...
March 11,2025 READ MORE
The OTT Revolution: How Streaming Platforms Are Redefining PR Strategies in India
The rise of Over-the-Top (OTT) streaming platforms has significantly altered India’s media landscape, bringing in a shift in...
March 04,2025 READ MORE
PR and Space: How ISRO’s Global Recognition Boosts India’s Soft Power
India’s rise in space exploration has been spearheaded by the Indian Space Research Organisation (ISRO). Its achievements have...
February 25,2025 READ MORE