Crisis Is Not a Campaign – Brand Communication During Geopolitical Uncertainty
Let me say this upfront—some moments in the world demand quiet strength, not clever messaging. As communication professionals,...
May 28,2025 READ MORE
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Looking Back and Ahead on World Marketing Day 2025
World Marketing Day is today, May 27. It’s a day to think about how marketing has changed businesses,...
May 26,2025 READ MORE
Crisis Communication In The Age Of Misinformation
In today’s hyper connected world, where social media platforms serve as both megaphones and magnifying glasses, misinformation spreads...
May 26,2025 READ MORE
Luxury PR in the age of New Media
The essence of survival of luxury brands over decades, even centuries lie in their mythic value. It is...
May 22,2025 READ MORE
Understanding the Subtle Differences Between B2B and B2C PR
When discussing whether PR strategies differ between B2B and B2C brands, the answer is nuanced—both yes and no....
May 21,2025 READ MORE
Media Monitoring as a Hobby
In year 2000, when I started my career as a PR professional, media monitoring used to be done...
May 19,2025 READ MORE
Family and Dhanda – A to Z of Succession Planning for Founders and Successors
Recently, I had the opportunity to attend a keynote by Dr. Srinath Sridharan at the Assembly Retreat in...
May 15,2025 READ MORE
From Algorithms to Audiences: How AI is Reshaping Consumer Targeting in 2025
In a world where consumer interest is the money of the moment, artificial intelligence isn’t just back-end tech,...
May 15,2025 READ MORE
How to become the most famous publicist in India
Imagine standing at the centre of India’s buzzing media world, orchestrating the stories that shape public perception, commanding...
May 15,2025 READ MORE
The Edge We’re Too Conventional to See: Neurodivergent Thinking in Communications
“Neurodiversity” appears in most industry DEI statements, yet we’ve learned to talk about inclusion while missing what it...
May 12,2025 READ MORE
Mastering Multi-Market Campaigns: A ‘Glocal’ Approach to Success
Brands need to communicate across diverse geographies and audiences, and creating a successful multi-market campaign requires much more...
May 08,2025 READ MORE
Feel First, Communicate Later: The Emotional Core of Public Relations
In the high-energy, ever-evolving world of Public Relations (PR), success isn’t measured by mere attendance or a checked-off...
May 08,2025 READ MORE