PR Isn’t About Press Coverage Anymore. It’s About Market Control.
For many executives, public relations still conjure up the idea of getting featured on CNN or landing a...
June 25,2025 READ MORE
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Communicating Sustainability Without Falling Into The Greenwashing Trap
If you would remember, a few years ago, a popular beverage brand once claimed that their plastic bottle...
June 19,2025 READ MORE
The Silent Mistake That’s Damaging Your Brand Reputation & Why Most Startups Overlook It
In today’s hyperconnected, digital-first world, a brand’s reputation is no longer built over decades—it can be made or...
June 19,2025 READ MORE
Why Accuracy Matters More Than Hype in Crisis Communication
Speed has become a form of currency in the fast-paced realm of digital journalism and public communication. Being...
June 18,2025 READ MORE
From Brand Promise to Brand Purpose: Why Meaning Matters More Than Ever
When I started out in advertising, the conversations were pretty straightforward. We talked about Brand Promise, Brand Positioning,...
June 18,2025 READ MORE
The Science Of First Impressions: How Seven Seconds Shape Your Identity
We often hear the phrase, “Don’t judge a book by its cover,” yet science tells us something surprising—most...
June 11,2025 READ MORE
Digital dharma: Navigating The Ethics Of AI Marketing
In a world where technology increasingly shapes human experiences, ethical implementation of AI isn’t merely a compliance exercise—it’s...
June 11,2025 READ MORE
The Silent Decline Of Engaged Employees
Naina graduated top of her class from one of the premier management schools in the country and got...
June 11,2025 READ MORE
IPL 2025: A Historic Season of Triumph, Innovation & Unprecedented Brand Engagement
The Indian Premier League (IPL) 2025 concluded with an emotional and exhilarating climax as Royal Challengers Bengaluru (RCB)...
June 11,2025 READ MORE
Why Modern PR Is About More Than Just Media Coverage
For a long time, public relations was largely viewed as a means to an end — specifically, gaining...
June 05,2025 READ MORE
How Crowdfunding Builds True Loyalty & Turns One-Time Donors Into Long-term Supporters
Over the past decade or so, crowdfunding has reshaped how individuals and organisations raise funds for causes that...
June 05,2025 READ MORE
Lilliput Land
I had the opportunity to attend another fascinating keynote at the recently concluded Assembly retreat in Bekal. This...
June 04,2025 READ MORE