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With the Public Relations profession rapidly evolving in India, there are several new trends and opportunities for companies that can be used to make a…

In the race of life, your school may have taught you how to participate, but it fell short in equipping you with the knowledge to…

Microaggressions are everyday slights and exclusionary behavior that stymie an individual’s motivation and productivity at work. Psychologists often describe microaggressions as ‘death by a thousand…

Five months into 2023, and the public relations business worldwide is already abundant with brand success stories and award winning communication campaigns. While the year…

Communication is the lifeblood of any business, and with the advent of technology, it has become easier than ever to connect with colleagues, customers, and…

In a transformative shift, women consultancy leaders in India are defying gender norms and making remarkable strides across various sectors. From startups and corporates to…

For over 20 years, Edelman has surveyed public trust in government, media, business, and civil society. This year, the 2023 Edelman Trust Barometer Special Report:…

In today’s hyper-connected world, where information spreads rapidly and public perception can make or break a business, reputation management has become an integral part of…

CSR, cause marketing, movement marketing—brands use these and other terms interchangeably to talk about their community-centric initiatives. Purpose. Suddenly everywhere, usually misunderstood. What does purpose…

The fundamentals of PR will never change and the principles of PR still need to be followed while working on any PR strategy or Campaign….