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With increasing smartphone penetration and internet accessibility, a new wave of 500 million consumers is emerging, providing opportunities for tier 2 and tier 3 towns…

In a world where diversity is increasingly valued, organisations are recognising the importance of hiring diverse talent. However, a pertinent question remains – what happens…

In today’s interconnected and myriad world, the importance of diversity and inclusion in public relations (PR) and communication cannot be overstated. As a professional in…

In the ever-evolving world of business, the pursuit of excellence in reputation management remains a constant challenge. As we delve into this week’s column, I…

Life can take us on unexpected journeys, and for me, it all began with a move from Calcutta to Delhi. Settling into a new environment…

Data is the new oil and it has been at marketers’ fingertips for a while now, transforming the way businesses interact with customers, driving retention…

The rise of Artificial Intelligence (AI) has ushered in a new era for industries worldwide, and the field of communications is no exception. As AI…

Embrace innovative strategies that transcend traditional PR approaches to captivate audiences, engage stakeholders, and build meaningful relationships in today’s fast-paced and ever-evolving digital landscape. In…

In today’s fast-paced and interconnected world, effective communication has become more critical than ever. Public relations professionals play a crucial role in establishing and maintaining…

Effective communication lies at the heart of successful organisations. In today’s fast-paced and dynamic business world, having a well-structured and efficient approach to corporate communications…