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In the dynamic landscape of business, the role of Chief Marketing Officer (CMO) has undergone a remarkable transformation over the past decade. I have witnessed…

So what’s your Story?! While everything else gets weary and clichéd, a story doesn’t! There is something so captivating and endearing about a story, that…

Make Your Bed ‘Little Things That Can Change Your Life…And Maybe the World’ by Admiral William H. McRaven is a short yet powerful book that…

In the dynamic realm of media interactions, guidance emerges as the linchpin. Whether at the helm of a multinational corporation or navigating the waters of…

In the era of the Digital Age, the landscape of communication has undergone a seismic shift, reshaping how we connect, collaborate, and convey information. As…

Our brains are wired for stories when we want to communicate. And this is by default, not design. That’s why a school or a college…

Embracing the art of crafting authentic narratives that deeply resonate with our organisational culture fosters meaningful connections with both current and prospective employees. In the…

Employee engagement used to be a HR prerogative. Well, not anymore. In today’s world, every communication and branding team is getting actively involved in employee…

Empathy is not sympathy. It is our ability to see the world through other people’s eyes — to see what they see, feel what they feel and…

In the tapestry of Indian broadcasting history, the voice of Ameen Sayani stands out as a golden thread, weaving memories of a bygone era into…