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Future proofing public relations

Public Relations is a field which evolves overnight. What makes sense today may not make sense tomorrow.  However, as PR practitioners, we have the magical…


Grow

This book is a must-read for all the branding and marketing folks. Whether you are just starting out or twenty years into the business, Grow…



Futureproofing Public Relations

Is it possible to predict future with accuracy? If yes, then we all would have mapped  coronavirus disruption as part of our business plan in…





My Learning from PRologue

PRCAI PRologue held on July 28 saw participation of professionals and achievers not just from PR but from diverse backgrounds. It began with Kunal Sinha;…



Understanding the Law of Publicity

Publicity laws can be difficult to understand, but I’ll do my best to break it down for you. Publicity builds brands…..  Most people get confused…