The invisible PR behind food categories
Food has always been about taste, nourishment and habit. But it is increasingly also becoming about perception. Behind...
September 03,2026 READ MORE
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The New Discovery Layer: Brands, AI and the Shift Beyond Search
The concept of “being found” has evolved significantly over the years. The shift from Yellow Pages to AI...
August 24,2026 READ MORE
Bad metrics make for bad PR
For years now, Indian communicators have chased Share of Voice. But when the metric rewards noise over influence,...
July 27,2026 READ MORE
The Sanity Clause: Anchoring Corporate Reputation in an Era of Geopolitical Chaos
When I founded my public relations consultancy twenty-six years ago, the client brief was blissfully straightforward. Success meant...
July 13,2026 READ MORE
Shopper or scholar: what ChatGPT’s ads mean for you
Part 2 of 2 As ChatGPT evolves from trusted adviser to commercial platform, the real question is whether...
July 09,2026 READ MORE
ChatGPT has a new sponsor – and that changes the vibe
Part 1 of 2 ChatGPT has a new sponsor — and that changes the vibe OpenAI’s move into...
July 03,2026 READ MORE
The Brief Is the Easy Part..
In 2026, transformation is in every brand brief. Every brand has a story about it. Every pitch...
July 01,2026 READ MORE
Branding Gives People a Reason to Trust Your Business
In today’s competitive market, customers have many choices. Products can be copied, services can be similar, and prices...
June 18,2026 READ MORE
In a world of AI-generated messages, judgement is the last differentiator
As AI takes over workplace communication, what becomes rarer—and more valuable—is the signal that a human being was...
June 18,2026 READ MORE
Your inbox knows more about how you lead than you think
Most leaders have spent years building a detailed record of how they actually work. It lives in their...
June 11,2026 READ MORE
AI is your new team member. Or is it?
First, they said calculators would take your jobs. Then computers. Now AI. But here’s what they keep getting...
June 04,2026 READ MORE
Why Most B2B Growth Strategies Break After Series B
For many B2B companies, Series B funding is supposed to be the beginning of accelerated growth. Ironically, it...
June 04,2026 READ MORE