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Branding is all about storytelling to distinguish identity and connect with the audience. Public Relations as a function needs strong story pegs, pitch stories, formation…

In today’s dynamic and interconnected world, businesses and organisations face a constant array of potential crises that could jeopardise their standing and survival. Adeptly navigating…

Imagine scrolling through your social media feed and stumbling upon a video by a well-known journalist. But this isn’t your typical news segment. Instead, it’s…

Healthcare and pharmaceuticals are involved in an intricate and ever-evolving landscape. Public relations (PR) plays a crucial role in connecting organisations with the public. The…

Forget the “ping” of another dull email—podcasts are shaking up the PR world. Move aside, traditional press releases. We’ve entered an era where your commute…

Persuasion and influence are not just limited to sales and cold emails anymore. It has become a part of everyday life for people who want…

As the saying goes, everything remains the same yet nothing lasts forever. It aptly applies to brands as well. A mighty brand of yore often…

Don’t Believe Everything You Think’ is a compelling book that challenges readers to rethink their beliefs and embrace critical thinking. The book encourages readers to…

Introduction: In today’s oversaturated digital world, consumers are increasingly tuning out traditional advertising. This trend has led to a significant shift in the PR industry,…

The landscape of corporate communications is rapidly evolving, and the traditional press release often feels like a relic from a bygone era. Imagine journalists, on…