Teaching creativity without abandoning rigour
If outrageous thinking is so central to meaningful innovation, the obvious question is whether it belongs in the...
February 19,2026 READ MORE
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WHAT NO ONE TELLS YOU BEFORE YOU START A CAREER IN PR
There’s a moment every PR professional remembers: the moment they realized this career is nothing like they imagined—and...
February 16,2026 READ MORE
Facing the Media with Confidence during IPO
IPO Comms Part 4 Media interactions can feel like a nightmare, and handling tricky media queries can be...
February 16,2026 READ MORE
Business Development: The Uphill Art of Growth
Business development is often misunderstood. It is spoken about as a front-end function, visible, energetic and deal-driven, when...
February 16,2026 READ MORE
This Valentine’s Day, the longest relationship I am celebrating isn’t romantic
It doesn’t come with flowers, dinner reservations, or curated captions. It doesn’t promise comfort or certainty. In fact,...
February 13,2026 READ MORE
What India’s New AI Content Rules Mean for Communications Teams Managing Social Media
Processes, skills, and mindset shifts for B2B and B2C teams in a 3-hour takedown, AI-labelling world India’s newly...
February 12,2026 READ MORE
The Smart PR Book
Public Relations, as a discipline, formally began in the early 20th century, with Edward Bernays, often called the...
February 12,2026 READ MORE
Social Media Decorum During IPO – Best Practices for Leaders
Remember the public feud between Ola CEO Bhavish Aggarwal and comedian Kunal Kamra on social media platform X...
February 12,2026 READ MORE
Media Relations today. It has changed
Introduction Media relations of organizations have changed today, and it has become more dynamic Press conferences are held...
February 12,2026 READ MORE
Why management education struggles with outrageous thinking
Management education prides itself on teaching skills that leaders actually use. Strategy, finance, marketing, operations, and negotiations are...
February 11,2026 READ MORE
Why Every Growing Business Needs a Strong PR Strategy Today
In today’s highly competitive and reputation-driven business environment, Public Relations (PR) has evolved from a support function into...
February 10,2026 READ MORE
Media Training – Preparing Leaders for the Spotlight
When a company prepares to go public, every word spoken by its leaders can greatly influence its listing...
February 09,2026 READ MORE