Storytelling in the Age of AI
Storytelling has always been a key strategy in brand communication, affecting corporate culture, brand philosophy, and lifestyle attitudes....
March 09,2023 READ MORE
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The Leadership Sutra – An Indian Approach to Power
Recently while browsing through a book section at the airport ‘The Leadership Sutra – An Indian Way to...
March 02,2023 READ MORE
The importance of copy-checking press releases & social media posts
Organisations must maintain a professional and polished image to attract and retain customers, partners, and investors in today’s...
February 23,2023 READ MORE
The role of communications in promoting Diversity, Equity and Inclusion
The world of work is changing with the business case for diversity, equity, and inclusion (DE&I) becoming stronger...
February 22,2023 READ MORE
Everyone is Good at Something
Many of us would have heard the story of a boy who decides to learn judo despite losing...
February 15,2023 READ MORE
Role of PR in Layoff Communication
Layoffs are highly traumatic events for both individuals and corporates. For people undergoing layoffs, it is a very...
February 08,2023 READ MORE
Top Influencer Marketing Trends that will shape 2023
Projected to grow at a CAGR of 25% to reach INR 28 billion by 2026, influencer marketing continues...
February 02,2023 READ MORE
POSH at the workplace and how seriously organisations in India take it
The Prevention of Sexual Harassment (POSH) at the workplace is a critical issue in India, and organisations are...
February 01,2023 READ MORE
How #Covid fast forwarded the #digital transformation
We have all heard the popular adage, “Change is the only constant!” Nothing can be truer than this...
January 27,2023 READ MORE
Why Climate Learning is Essential for Communicators Today
Climate change will cause a foundational shift to our world and climate literate communications leaders have a key...
January 23,2023 READ MORE
10 New Life-Changing Skills
We have been having conversations about the recession, job cutbacks, and retrenchments for a while now. Hence, up-skilling,...
January 19,2023 READ MORE
Don’t wait for a crisis to hit: Pre-emptive planning can protect your brand
A lot of times, brands react to a crisis more than pre-empt crisis and that’s what makes all...
January 18,2023 READ MORE