Views

If any of you were at the last edition of PRAXIS that was held in Goa in September 2019 you would have noticed the inaugural…

Many times PR professionals succumb to the pressure and do things that do not add any value to their communication strategy. Pitching irrelevant press releases…

Every time I have seen vacancies for the Communications function solely harping on ‘Branding and PR’, I have cringed inside. The ask is so little….

It would be wrong to say that dynamic changes were not being heralded in the world of Internal Communications, without the phenomenon of COVID-19 –…

Journalism is in real need of some PR right now. I’m pretty sure I will get a lot of stick for this from the journalist…

All of us have heard the popular maxim, “Change is the only constant.” How many of us abide by it? Do we consciously make an…

A commemorative day willy-nilly draws your attention to what it is meant to, and on this International Women’s Day on March 8, as I ponder…

I remember attending a birthday party in early March last year. A lot of people cancelled on the hosts, but a lot of people showed…

At the beginning of your career in a PR consultancy, you start as a newbie. Repetitive or boring tasks make a habit of finding their…

It would be fair to say that the world is at a tipping point – climate change, plastic pollution, bush fires, disappearing forests, a global…