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The widespread usage of modern-day technologies has dramatically accelerated the pace of change that puts more sophisticated and resourceful alternatives on the table. Due to advanced…

The lines, they are a blurring between corporate communications and marketing communications! Taken in a larger context, it would make it right into the centre…

Culturally, the God of wealth in India is a woman and now our finance minister is, too. Yet, traditionally, men have been known to lead…

Content is the King. Or, to be socially correct, the Queen. Long Live the Content. The recent deal between the Rupert Murdoch held News Corp,…

Social media is ever-evolving and so are the interests of viewers active on it. It is essential for everyone planning to make it big or…

On February 15, India crossed the one-month mark for the first phase of its COVID-19 vaccination drive. While the government is aiming to inoculate 300…

In an era of crowded digital personas, determining your niche and purpose is an imperative and not-just-another-good-to-do-by-the-side-line investment. As a communication professional building go-to-market strategies…

Where PR became more advanced and integrated as a service with every step of evolution, it is not just limited to preaching and popularising the…

We know that the whole world has changed. This is a unique time in history for us all; we are united in a global, shared…

In the dozen years of my career, I encountered my sweetest moment of pure-play PR last year – tiny in form, but momentous in scale….