Untamed
The book has been like none other than those I have read before. It has unraveled a lot...
April 20,2022 READ MORE
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How to build word of mouth in the digital age
In today’s world of viral marketing and creating content that catches on like wildfire, if there’s one book...
April 13,2022 READ MORE
Decoding Modular Journalism for Corporate Storytellers
Dynamism is an intrinsic nature in the fields of communication and journalism. There is also a deep connect...
April 13,2022 READ MORE
Harsh Realities ‘The Making of Marico’
How do you build a team that supports your growth journey? How do you get the organisation speak...
April 08,2022 READ MORE
Understanding Web 3.0 from a marketer’s lens
In less than 30 years, Technology for the masses evolved from a newspaper to a tweet. The dependence...
March 31,2022 READ MORE
Russia-Ukraine War: Implications for use of ESG in Investment Decisions
The ongoing conflict between Russia and Ukraine war is severely affecting the global economy and there is impact...
March 24,2022 READ MORE
Strategy: The first, middle and the last word in Communication. And how!
Question: What is the role of Strategy in Communications? Answer: Everything. And then some… Strategic communication is more...
March 23,2022 READ MORE
Social media is no longer funny!
Social media is becoming a strange space these days. Cleavage, muscle, and public display, are more of norms...
March 23,2022 READ MORE
Knowing branding essentials are a must in corporate communications
365 days; 8,760 hours; 5,25,600 minutes and 3,15,36,000 seconds. This is the time for which we stay surrounded...
March 16,2022 READ MORE
Why passion and resilience are the secrets to success
Have you wondered why some people succeed over others despite coming from or dealing with identical situations? Are...
March 16,2022 READ MORE
Talking sustainability in the new eco-centric corporate world
It has taken many decades for businesses to redefine their desired perception. We know why brands today want...
March 16,2022 READ MORE
New-age PR strategies for 2022
With the ongoing changes in Marketing & PR industry after Covid -19, all PR consultancies are leaving no...
March 10,2022 READ MORE