Knowing branding essentials are a must in corporate communications
365 days; 8,760 hours; 5,25,600 minutes and 3,15,36,000 seconds. This is the time for which we stay surrounded...
March 16,2022 READ MORE
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Why passion and resilience are the secrets to success
Have you wondered why some people succeed over others despite coming from or dealing with identical situations? Are...
March 16,2022 READ MORE
Talking sustainability in the new eco-centric corporate world
It has taken many decades for businesses to redefine their desired perception. We know why brands today want...
March 16,2022 READ MORE
New-age PR strategies for 2022
With the ongoing changes in Marketing & PR industry after Covid -19, all PR consultancies are leaving no...
March 10,2022 READ MORE
An Inspiring Tale of an Extraordinary Woman
Recently I got the opportunity to curate and host a panel discussion on Women’s Day on the topic,...
March 08,2022 READ MORE
Reaching beyond bias: where an inclusive workplace is a reality
Try picturing this – you’re a woman leading a function in a leading tech company. In a meeting,...
March 08,2022 READ MORE
The Elements of Style
I have procrastinated reading this book, which is considered a wonderful guide for beginning writers, for the longest...
March 03,2022 READ MORE
A lesson in long-term brand building
“Be sure to lay wide streets planted with shady trees, every other of a quick-growing variety. Be sure...
March 02,2022 READ MORE
With NFTs in your PR toolkit, the Moon is the limit
When a cryptocurrency is Mooning, it means its price is skyrocketing or going to the Moon, which is...
February 25,2022 READ MORE
Hybrid policy: Why HR teams must balance business and employee needs
As people start slowly inching back to their offices (for the second, third or probably fourth time), HR...
February 24,2022 READ MORE
The rise of audio as a medium in Marketing
At a time when the three seconds of a consumer’s attention is being counted as a “view” by...
February 16,2022 READ MORE
Seven strategies to insulate brands from shocks and build reputation
You reap as you sow! We have heard these five words in various contexts ranging from spiritual upliftment...
February 16,2022 READ MORE