Tips to build a profitable partner marketing programme in 2021
There is no doubt that Covid-19 has brought forth challenges and opportunities alike for businesses. Even as the...
September 24,2021 READ MORE
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The bull’s eye of PR writing
Does Public Relations need great writing? As someone who has spent considerable years writing for print media and...
September 24,2021 READ MORE
Democracy is the heart of healthy workplaces
“Democracy is the art of thinking independently together.”, said Alexander Meiklejohn, a philosopher hitting the nail on the...
September 16,2021 READ MORE
What does it take to design a successful PR campaign
“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad” –...
September 08,2021 READ MORE
Evolution of media studies in the age of platform-agnostic convergent journalism
While the economy is becoming more and more dependent on platforms, media or journalism, on the other hand,...
September 08,2021 READ MORE
Exposing data bias & systemic inequality
26th August is observed as the Women’s Equality Day to raise awareness of women’s equality and the success...
September 02,2021 READ MORE
PR methodology to retain and sustain brand perception
Public Relations is an integral tool while creating a marketing mix for your brand. A sound PR strategy...
September 02,2021 READ MORE
10 must-have digital marketing strategies for a tech startup
Being a tech startup is never easy. In an increasingly digitalising world, while it certainly has its intrinsic...
September 01,2021 READ MORE
Understanding the multiple facets of PR & effective communication
If PR is about understanding how the operative environment works and then finding a dynamic and ingenious way...
September 01,2021 READ MORE
Keeping up with the Consumer
Usually, change is difficult. Unless forced to, most people will not change long-held opinions, habits, or preferences and...
August 25,2021 READ MORE
A Dream Team – The moment you get to know
I reminisce, how during my childhood days when my grandma made choley or black chana in 1 whistle...
August 25,2021 READ MORE
Award submissions that stand out: APACD shares how
First, on behalf of all the fellow jury members from Asia-Pacific Association of Communications Directors (APACD), let me...
August 25,2021 READ MORE