PRs vs Journalists: Pitch your story rightly to the media, every time – II
This is the second part of a two-part story. Read the first part here. Changing Market Dynamics Besides...
October 14,2021 READ MORE
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On a slippery slope with your Brand Ambassador
Byju’s has currently put on hold its advertisements featuring Shah Rukh Khan after the controversy surrounding Shah Rukh’s son,...
October 14,2021 READ MORE
Working through the challenges faced by marketers
The past year has brought in a gamut of changes, be it operations, market trends, supply patterns, or...
October 13,2021 READ MORE
PRs vs Journalists: Pitch your story rightly to the media, every time
Life is full of surprises, and journalists thrive on it. However, given the highly inquisitive nature of journalists...
October 07,2021 READ MORE
Business Communication or Storytelling – Learn it from the experts
I was one of the thousand professionals who got an opportunity to attend and learn from eminent speakers...
October 07,2021 READ MORE
News value locked down!
I have been running online courses on the art of writing Press Releases. Yes, I am serious. And...
September 30,2021 READ MORE
Messaging through PR is imperative in the start-up ecosystem
Since the pandemic hit, it was clear that there will be unforeseen challenges across sectors. However, the startups...
September 29,2021 READ MORE
Tips to build a profitable partner marketing programme in 2021
There is no doubt that Covid-19 has brought forth challenges and opportunities alike for businesses. Even as the...
September 24,2021 READ MORE
The bull’s eye of PR writing
Does Public Relations need great writing? As someone who has spent considerable years writing for print media and...
September 24,2021 READ MORE
Democracy is the heart of healthy workplaces
“Democracy is the art of thinking independently together.”, said Alexander Meiklejohn, a philosopher hitting the nail on the...
September 16,2021 READ MORE
What does it take to design a successful PR campaign
“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad” –...
September 08,2021 READ MORE
Evolution of media studies in the age of platform-agnostic convergent journalism
While the economy is becoming more and more dependent on platforms, media or journalism, on the other hand,...
September 08,2021 READ MORE