Understanding the multiple facets of PR & effective communication
If PR is about understanding how the operative environment works and then finding a dynamic and ingenious way...
September 01,2021 READ MORE
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Keeping up with the Consumer
Usually, change is difficult. Unless forced to, most people will not change long-held opinions, habits, or preferences and...
August 25,2021 READ MORE
A Dream Team – The moment you get to know
I reminisce, how during my childhood days when my grandma made choley or black chana in 1 whistle...
August 25,2021 READ MORE
Award submissions that stand out: APACD shares how
First, on behalf of all the fellow jury members from Asia-Pacific Association of Communications Directors (APACD), let me...
August 25,2021 READ MORE
It’s the killer instinct that wins the gold
Last week, the Karnataka Chief Minister felicitated B S Ankitha, a member of the coaching staff of the...
August 20,2021 READ MORE
The changing face of PR-Media relationship
Strong media relations have always been one of the more cost-effective ways of marketing. Even though the benefits...
August 19,2021 READ MORE
Dial B for Branding
A startup is based on a powerful idea, a grand vision – that seeks to change the world...
August 12,2021 READ MORE
Ideas don’t happen overnight
We all understand the importance of innovation and creativity. And most of us believe that creativity or innovation...
August 05,2021 READ MORE
How can PR and Social Media co-exist in the coming years?
PR and Social Media, two specialties of marketing, are chalk and cheese but are progressively getting entwined like...
July 29,2021 READ MORE
Time for traditional PR to get a digital jab
At any busy railway station across the country, one would get to hear this very familiar announcement quite...
July 21,2021 READ MORE
Key marketing & advertising trends for 2021
Notwithstanding the shadow of Covid still hanging over the economies around the world, digitisation has become an irreversible...
July 21,2021 READ MORE
Teach yourself Marketing & PR
‘Marketing’ as the author describes in the book is a relationship between an organisation and its marketplace, customers...
July 07,2021 READ MORE