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Strangely, a strong silver lining to the Covid19 crisis has emerged as business leaders assess the damage and realign their business strategy to the new…

Before digital adaptation, the role of Public Relations revolved around announcing new services and products, minimising reputation damage and declaring the stand of the brand…

Public relations is an exciting profession, and at the same time demanding, and full of spontaneity. What is more interesting about the PR profession is…

Barring some rare but wonderful exceptions, if one were to dig a little deep into the emotions most of the CCOs (Chief Communication Officers) go…

Till as early as February, businesses across India were aggressively planning long term strategies for expansion, growth and diversification. Others were looking at ways to…

As we are in unprecedented times with the COVID-19 pandemic devastating business sectors. As a restaurant business owner, your top priority is obviously the safety…

To work in the time of Corona has renewed the need to work from home (WFH). While it may have been a relatively old practice…

58% of Fortune 500 executives believe reputation management should be a core part of every organisation’s marketing and branding strategy.* Companies risk losing 22% of business when potential…

The rapid spread of COVID-19 has made ‘work from home’ a necessity for Corporates across the globe. For working parent(s) of school-going kids, the experience…

Every society, every civilisation, every race, devised their own way to communicate to its people about its achievements, about their divine right to lead, as…