Is content really the king in PR?
There has been a lot of debate on whether paid / surrogate spaces for Corporates in various editorial...
November 02,2021 READ MORE
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Leveraging the great Indian festivals for communication, brand building and PR
The festive season is upon us. ‘Dussehra’ and ‘Karva Chauth’ have just gone by and Diwali is on...
November 02,2021 READ MORE
#TataStories: 40 Timeless Tales to Inspire You
At the second edition of SPECTRA (a reputation management conference) I witnessed an interesting session with Harish Bhat,...
November 02,2021 READ MORE
Storytelling will continue to be at the heart of communications
A good story can create emotions and feelings within oneself and is the most powerful tool to introduce...
October 27,2021 READ MORE
Upgradation in strategies leads to successful PR campaigns
A few years ago, when I was asked about the strategies to target the digitally viable communities for...
October 27,2021 READ MORE
PRs vs Journalists: Pitch your story rightly to the media, every time – II
This is the second part of a two-part story. Read the first part here. Changing Market Dynamics Besides...
October 14,2021 READ MORE
On a slippery slope with your Brand Ambassador
Byju’s has currently put on hold its advertisements featuring Shah Rukh Khan after the controversy surrounding Shah Rukh’s son,...
October 14,2021 READ MORE
Working through the challenges faced by marketers
The past year has brought in a gamut of changes, be it operations, market trends, supply patterns, or...
October 13,2021 READ MORE
PRs vs Journalists: Pitch your story rightly to the media, every time
Life is full of surprises, and journalists thrive on it. However, given the highly inquisitive nature of journalists...
October 07,2021 READ MORE
Business Communication or Storytelling – Learn it from the experts
I was one of the thousand professionals who got an opportunity to attend and learn from eminent speakers...
October 07,2021 READ MORE
News value locked down!
I have been running online courses on the art of writing Press Releases. Yes, I am serious. And...
September 30,2021 READ MORE
Messaging through PR is imperative in the start-up ecosystem
Since the pandemic hit, it was clear that there will be unforeseen challenges across sectors. However, the startups...
September 29,2021 READ MORE