How ed-tech companies are taking the digital marketing route
As digital marketing redraws the rules of the game for companies and businesses, traditional and new-age businesses alike,...
December 16,2021 READ MORE
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Is it time for millennials to take on the reins of leadership?
It is only off late with so much brouhaha about ‘The Great Resignation’ that I started educating myself...
December 09,2021 READ MORE
Trends that will boost PR in 2022
With a massive set back to the economy after the lockdown, every brand wants to be visible in...
December 09,2021 READ MORE
Save for the rainy day; Prepare for your retirement
Let’s face it… Money helps us run our life. We need money to spend on learning, living or...
December 02,2021 READ MORE
The curious case of organisational culture
What strikes me first when I think of the word ‘Culture’ is a mindset that is shaped over...
December 02,2021 READ MORE
RIP – Sir and Madam
We all are aware of thousands of stereotypes that exist in the corporate work culture and thanks to...
November 17,2021 READ MORE
Top skills required to excel in a PR start-up
The communication business is rapidly growing. As the competition becomes fierce, it becomes vital to brand yourself original....
November 02,2021 READ MORE
Is content really the king in PR?
There has been a lot of debate on whether paid / surrogate spaces for Corporates in various editorial...
November 02,2021 READ MORE
Leveraging the great Indian festivals for communication, brand building and PR
The festive season is upon us. ‘Dussehra’ and ‘Karva Chauth’ have just gone by and Diwali is on...
November 02,2021 READ MORE
#TataStories: 40 Timeless Tales to Inspire You
At the second edition of SPECTRA (a reputation management conference) I witnessed an interesting session with Harish Bhat,...
November 02,2021 READ MORE
Storytelling will continue to be at the heart of communications
A good story can create emotions and feelings within oneself and is the most powerful tool to introduce...
October 27,2021 READ MORE
Upgradation in strategies leads to successful PR campaigns
A few years ago, when I was asked about the strategies to target the digitally viable communities for...
October 27,2021 READ MORE