International Women’s Day: What the Amul Girl taught me
A commemorative day willy-nilly draws your attention to what it is meant to, and on this International Women’s...
March 10,2021 READ MORE
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Efficacy of webinars
I remember attending a birthday party in early March last year. A lot of people cancelled on the...
March 03,2021 READ MORE
Leadership lessons I learnt as a bored intern
At the beginning of your career in a PR consultancy, you start as a newbie. Repetitive or boring...
March 03,2021 READ MORE
CSR is not PR
It would be fair to say that the world is at a tipping point – climate change, plastic...
March 03,2021 READ MORE
Digital PR: Has it found its silver lining?
The widespread usage of modern-day technologies has dramatically accelerated the pace of change that puts more sophisticated and...
February 26,2021 READ MORE
The blurring lines between PR and marketing communications
The lines, they are a blurring between corporate communications and marketing communications! Taken in a larger context, it...
February 26,2021 READ MORE
Five reasons why Indian BSFI brands need to address women investors more
Culturally, the God of wealth in India is a woman and now our finance minister is, too. Yet,...
February 26,2021 READ MORE
News Corp and Google deal: What it means for companies and social media
Content is the King. Or, to be socially correct, the Queen. Long Live the Content. The recent deal...
February 26,2021 READ MORE
Five new trends in social media marketing
Social media is ever-evolving and so are the interests of viewers active on it. It is essential for...
February 26,2021 READ MORE
How do we overcome the COVID-19 Vaccine hesitancy?
On February 15, India crossed the one-month mark for the first phase of its COVID-19 vaccination drive. While...
February 18,2021 READ MORE
Cultivating a personal brand
In an era of crowded digital personas, determining your niche and purpose is an imperative and not-just-another-good-to-do-by-the-side-line investment....
February 18,2021 READ MORE
How research helps PR professionals yield better and more effective results
Where PR became more advanced and integrated as a service with every step of evolution, it is not...
February 17,2021 READ MORE