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While completing my Masters in Communication Studies, I had the opportunity to work with one of the leading event management agencies as an intern. I…

The primary objective of PR is to help brands articulate their messaging. In exchange for a fee. Sounds fairly straightforward. Like any other line of…

And now that you have started to sit at one place for a period of time, without any engagement, slowly and steadily, as your body…

You either enjoy working with startups or you don’t. It’s better to decide right away what environment you’re comfortable working in. There is no right…

“Every employee is a PR ambassador” wonder how many corporates or even PR consultancy heads know of this. Large corporate with a strong HR wing…

This is the fourth article, and ‘oh! the itch’. You know, I often wonder how the Vedas happened, or how did one understand the value…

The successive waves of innovation which have unfolded within a single generation have dramatically altered all aspects of our lives. The change has been especially…

I was recently speaking with the India communication head of a global NBFC looking to hire a PR consultancy, who asked if I could help…

I read this quote some time ago and it has stayed with me since then. As the name of this column suggests, I have always…

Sit in an uncluttered space, preferably on the ground, and if required, on a cushion. Take no other support, certainly not any back support. Fix…