Communications Next – Strategic Framework for the New Normal
With the second wave of the COVID-19, organisations are rethinking their marketing and communications strategies. Just when the...
April 22,2021 READ MORE
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Four crucial skills for new-age communication professionals
No two paths are alike when it comes to any profession, and that is especially true about careers...
April 08,2021 READ MORE
Money Matters or Industry Switch – What can make or break my career?
If any of you were at the last edition of PRAXIS that was held in Goa in September...
April 08,2021 READ MORE
How to plan an effective communication strategy
Many times PR professionals succumb to the pressure and do things that do not add any value to...
March 31,2021 READ MORE
The two sides of Leadership Branding
Every time I have seen vacancies for the Communications function solely harping on ‘Branding and PR’, I have...
March 25,2021 READ MORE
Paradigm shifts in Internal Communications, especially as a fallout of COVID-19
It would be wrong to say that dynamic changes were not being heralded in the world of Internal...
March 18,2021 READ MORE
Why Journalism needs PR today
Journalism is in real need of some PR right now. I’m pretty sure I will get a lot...
March 18,2021 READ MORE
Learnings from the pandemic for communication professionals
All of us have heard the popular maxim, “Change is the only constant.” How many of us abide...
March 11,2021 READ MORE
International Women’s Day: What the Amul Girl taught me
A commemorative day willy-nilly draws your attention to what it is meant to, and on this International Women’s...
March 10,2021 READ MORE
Efficacy of webinars
I remember attending a birthday party in early March last year. A lot of people cancelled on the...
March 03,2021 READ MORE
Leadership lessons I learnt as a bored intern
At the beginning of your career in a PR consultancy, you start as a newbie. Repetitive or boring...
March 03,2021 READ MORE
CSR is not PR
It would be fair to say that the world is at a tipping point – climate change, plastic...
March 03,2021 READ MORE