Building PR as a brand
We often come across this expression – PR needs PR. It is not without any reasoning that the...
October 07,2020 READ MORE
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How to use strategic communication in change management
Change is the only constant. There are some changes that impact an organisation locally and some that impact...
October 07,2020 READ MORE
Striking a balance between PR pros and Journalists
In the world of collaboration, heavy head attitude is not beneficial for any aspiring professional, be it PR...
September 30,2020 READ MORE
Rebuilding trust with patients: Why effective communication is crucial for healthcare organisations
For any patient, a doctor or a hospital is his first port of call. Or, for many, their...
September 30,2020 READ MORE
Build your stakeholders, they build your brand
“Whatever you are seeking outside actually lies within” Have you heard this too many times? This may sound...
September 30,2020 READ MORE
Business development in times of COVID-19
Jupiter takes 11.8618 Earth years or 4,332.59 Earth days to complete a single orbit of the Sun. That is about how 2020...
September 24,2020 READ MORE
The changing face of Public Relations
Public Relations has evolved tremendously over the years. Gone are the days where writing press releases, making connections,...
September 24,2020 READ MORE
Bridging the gap between media and PR
Public Relations (PR) is all about putting forward the right message efficiently, and it is needless to say...
September 24,2020 READ MORE
Remembering Mrs Jane Swamy …
A Master’s in Commerce, I began my career as an Accounts Assistant, then went on to join Law...
September 22,2020 READ MORE
In Tribute to Mrs Jane Swamy
I’m sitting with Vikram Seth’s book The Golden Gate that she had gifted me and her inscription inside...
September 19,2020 READ MORE
Addressing unrealistic expectations of clients
Public Relations is indeed a highly demanding job that keeps PR professionals on their toes always. While it...
September 18,2020 READ MORE
Track feelings, not revenue
Remember the time when your brand saw the light of the day? Maybe you were there with your...
September 17,2020 READ MORE