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The Archery of Narratives

Today, the consumer is in control, and increasingly the challenge for advertisers is to create experiences that people will want to have because they may…


Workatrek!

“It’s called project Everest” said Kavikrut, the Chief Growth Officer at OYO. I was intrigued. With a twinkle in his eye, Kavikrut explained how a …



The importance of standing

While completing my Masters in Communication Studies, I had the opportunity to work with one of the leading event management agencies as an intern. I…


The Curse of the Ethical Cross

The primary objective of PR is to help brands articulate their messaging. In exchange for a fee. Sounds fairly straightforward. Like any other line of…


Drop the Anchor

And now that you have started to sit at one place for a period of time, without any engagement, slowly and steadily, as your body…



PR Ambassadors – A Myth

“Every employee is a PR ambassador” wonder how many corporates or even PR consultancy heads know of this. Large corporate with a strong HR wing…


Tempe!

This is the fourth article, and ‘oh! the itch’. You know, I often wonder how the Vedas happened, or how did one understand the value…