The Importance of Destination Reputation
Villages, Towns, Cities, Provinces, Districts, States, Counties, Countries, Regions, and even Continents are destination brands, at least potentially....
November 11,2020 READ MORE
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Why brands find PR irrelevant & how they are wrong
Public Relations is not meant to generate figures but create a strong and sustainable brand perception. The PR...
November 11,2020 READ MORE
Communication from COVID
Life is communication. In fact, Mahatma Gandhi said My Life is my Message. This is much more valid...
November 05,2020 READ MORE
How PR firms can see better ROI from influencer gifting
The communication messaging and marketing plans for almost every brand has been altered. Today marketers are in a...
November 05,2020 READ MORE
PR community evolves to address new challenges, future requirements
With effective communication emerging as a bedrock of brand management strategies, Public Relations has evolved into a necessary...
October 29,2020 READ MORE
Unlocking communications for business recovery
A stealthy virus originates in one part of the world and takes over the rest. It spreads like...
October 29,2020 READ MORE
Five mistakes best avoided while engaging corporate communications teams
How not to damage your corporate communication team’s reputation and in the process, your organisation’s brand While a...
October 23,2020 READ MORE
How to make internal communications effective
Among all the stakeholders of an organisation, perhaps the segment that is neglected the most is the internal...
October 22,2020 READ MORE
Seven ways to recover from a Reputation Crisis
Reputation damage is a risk for all those in the public eye and is almost unavoidable for any...
October 22,2020 READ MORE
The element of Critical Thinking in decision making
“Critical thinking is the language of strategy” – Stanford Business school” I recently came across this very important...
October 22,2020 READ MORE
PR 2.0 and Embracing MarTech
As an optimist we believe that 2020 is the year of PR 2.0. With the catalyst of the...
October 22,2020 READ MORE
The Power of M
It wasn’t long ago, when a major chunk of our workforce comprised of those who were the first...
October 09,2020 READ MORE