To advertise or not to advertise?
The past few months have been really tough for everyone. The COVID-19 pandemic has been testing times for...
September 17,2020 READ MORE
Views
How to create mythic value in brand communications
Anthropologist Claude Levi Strauss in his paper on the structural study of myth wrote that myths are still...
September 16,2020 READ MORE
Indian consumers choose brands that walk the talk
I was surfing the Internet (something I do a lot in the pandemic) through what brands are doing...
September 16,2020 READ MORE
Effective organisational culture creates a communicative means that historicises
Between the last few days of August and the first few in September in India, four major events...
September 10,2020 READ MORE
Saluting teachers who can turn ordinary into extraordinary with teachable mentoring moments
The task of an excellent teacher is to stimulate the ‘apparently ordinary’ student to unusual heights. The challenging...
September 10,2020 READ MORE
How to make the most of your marketing collaterals – Keep them lean, mean & lethal
It is nearly five months since the world woke up to this new frenemy named COVID19. It has...
September 02,2020 READ MORE
Leading in trying times
Fallouts of Covid-19 are not lost on anyone and it already feels like a lifetime. Meanwhile, we have...
September 02,2020 READ MORE
Leadership, the tough parts few talk about
The tragedy of leadership in business is that it is often seen as a toss-up between winning a...
August 20,2020 READ MORE
CSR and Strategic Reputation Management
Businesses responded to the new Corporate Social Responsibility (CSR) regime in India with both alacrity and ambiguity. Evidenced...
August 20,2020 READ MORE
Limited Choice, Unlimited Noise
The recent death of Congress spokesperson due to heart attack during a heated TV debate has kicked up...
August 20,2020 READ MORE
The field of Public Relations witnesses new trends and shifts
PR and Communications as a business has greatly evolved in the last two decades. From the time when...
August 19,2020 READ MORE
Employer branding as a reputation management strategy
Reputation management is usually associated with mainstream PR & Media. This article will focus on reputation amongst employees...
August 19,2020 READ MORE