Build your stakeholders, they build your brand
“Whatever you are seeking outside actually lies within” Have you heard this too many times? This may sound...
September 30,2020 READ MORE
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Business development in times of COVID-19
Jupiter takes 11.8618 Earth years or 4,332.59 Earth days to complete a single orbit of the Sun. That is about how 2020...
September 24,2020 READ MORE
The changing face of Public Relations
Public Relations has evolved tremendously over the years. Gone are the days where writing press releases, making connections,...
September 24,2020 READ MORE
Bridging the gap between media and PR
Public Relations (PR) is all about putting forward the right message efficiently, and it is needless to say...
September 24,2020 READ MORE
Remembering Mrs Jane Swamy …
A Master’s in Commerce, I began my career as an Accounts Assistant, then went on to join Law...
September 22,2020 READ MORE
In Tribute to Mrs Jane Swamy
I’m sitting with Vikram Seth’s book The Golden Gate that she had gifted me and her inscription inside...
September 19,2020 READ MORE
Addressing unrealistic expectations of clients
Public Relations is indeed a highly demanding job that keeps PR professionals on their toes always. While it...
September 18,2020 READ MORE
Track feelings, not revenue
Remember the time when your brand saw the light of the day? Maybe you were there with your...
September 17,2020 READ MORE
To advertise or not to advertise?
The past few months have been really tough for everyone. The COVID-19 pandemic has been testing times for...
September 17,2020 READ MORE
How to create mythic value in brand communications
Anthropologist Claude Levi Strauss in his paper on the structural study of myth wrote that myths are still...
September 16,2020 READ MORE
Indian consumers choose brands that walk the talk
I was surfing the Internet (something I do a lot in the pandemic) through what brands are doing...
September 16,2020 READ MORE
Effective organisational culture creates a communicative means that historicises
Between the last few days of August and the first few in September in India, four major events...
September 10,2020 READ MORE