India’s Public Relations business in the pandemic era
The Covid 19 outbreak is proving to be a huge blow to the Indian economy, which was already...
July 29,2020 READ MORE
Views
Breaking News – Unlocking the media business
With over 120 days of COVID-triggered lockdown, this question must be bothering everyone’s minds – can media business...
July 23,2020 READ MORE
The COVID-19 ripple: Public Relations assumes critical role as organisations up their communications game
Effective communication is one of the critical elements of handling a crisis situation. When confronted by a crisis...
July 23,2020 READ MORE
‘Suffering Alone, Together’: Communication Best Practices during a Pandemic
Blue is a quiet color. Red’s a hothead who likes to pick on Blue. Yellow, Orange, Green, and...
July 23,2020 READ MORE
Shooting Chekhov’s Gun in corporate storytelling
Chekhov’s Gun is a dramatic and narrative principle that states every element in a story must be necessary,...
July 23,2020 READ MORE
Learning beyond measure
I can literally count the experiences I have won with my fingers and the AMEC global measurement summit...
July 16,2020 READ MORE
Curtain raiser to the #PolicyDialogue
For any country to grow economically, there is an ecosystem that must exist where different facets which contribute to economic growth...
July 16,2020 READ MORE
Purpose – The Why of Everything
The word ‘purpose’ has gained significant currency nowadays. We hear about brands striving to build ‘purpose’ into their...
July 16,2020 READ MORE
To write…or not to write?
In any contemporary study or research on the world’s most stressful jobs, a Public Relations (PR) professional’s job...
July 16,2020 READ MORE
Simple master tips for creative writing
Writing is an art. An art so creative, it has to come from the heart. Here are some...
July 15,2020 READ MORE
Communicating in a gender-inclusive way
Diversity has become the buzzword in the workplace 2020 set-up. As part of introductions or even an icebreaker...
July 15,2020 READ MORE
Zooming in on your circle – Getting used to the ‘new normal’ and making connections
The ongoing pandemic and the subsequent lockdown has taken a toll on our lives. Our social bubbles have...
July 09,2020 READ MORE