Future of hiring in the post-COVID era
Collective experience of the current lockdown situation can be aptly reimagined and summarised in the famous words of...
August 12,2020 READ MORE
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You Can’t Be A Leader Without Trust – Communications is at its Heart
Winning the trust of stakeholders is a leader’s greatest battle. A business leader establishes a common purpose, steers...
August 07,2020 READ MORE
Be digital sharp, not just savvy.
The days of physical distribution of Press Releases and Invites, which my generation of PR professionals used to...
August 06,2020 READ MORE
Brand Building in the time of crisis: Why an effective communication strategy is pivotal
According to a Brand Finance report, Covid-19 may cost 100 most valuable Indian firms a staggering $25 billion...
August 05,2020 READ MORE
Digital empowerment for millennial generation
The world is experiencing one of the most thrilling and dramatic changes ever. Digitisation will possibly go down...
August 05,2020 READ MORE
Five quick tips to cut expenses during uncertain times
Due to COVID-19, there is a need to curtail the expenses, as either the income has shrunk or...
August 05,2020 READ MORE
Do CMOs care about distinctions between PR and Marketing?
CEOs and CMOs – a PR professional’s biggest internal stakeholders – mostly equate PR with media and influencer...
July 30,2020 READ MORE
Importance of effective communication in the healthcare sector post COVID-19
Right through March 2020, the everyday life of people changed from normal to extraordinary around the globe. Everyone...
July 30,2020 READ MORE
Reputation is a long-term investment with life-time and legacy returns
Reputation in its essence is an investment decision you make, the strategies of short-term and long-term investments hold...
July 30,2020 READ MORE
Carpe Diem: True leadership shines through the darkest nights
Okakura Kazuko, the great Japanese philosopher and scholar who saw change and tradition as two intertwined strands of...
July 29,2020 READ MORE
India’s Public Relations business in the pandemic era
The Covid 19 outbreak is proving to be a huge blow to the Indian economy, which was already...
July 29,2020 READ MORE
Breaking News – Unlocking the media business
With over 120 days of COVID-triggered lockdown, this question must be bothering everyone’s minds – can media business...
July 23,2020 READ MORE