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Reboot, Reinvent

A headline from a Holmes report recently caught my attention – ‘40% of Execs don’t think PR delivers Good Value’. To see the glass as…


Ekrixi pséftika láthi

The trouble with most of us is that we feel liable to answer or solve everything. When our colleagues, mostly people younger than us, approach…



Reputation Evolves

Employee attitude is the deciding factor of reputation of any organisation. Attitudes across organisations determine how much people listen to the messages sent in their…



Right Swipe

As corporate communication professionals, we live our lives by deadlines. A 7:30 am deadline for ablutions, 8:30 am for getting-ready-for-work, 9:15 am to get to…



TikTok-ing your way to stardom

A young girl is pretending to smoke a cigarette. A young guy, purportedly her boyfriend, is advancing towards her and raises his hand threateningly, as…


Ala Systema!

‘Ab toh settle karo,’ said my aunt when I was 25 and in her opinion ready to be married, also said my paternal uncle when…