Purpose Recreated at PRovoke
“In an age of brand clutter, how do you remain relevant?”, these are my opening words for learning...
November 15,2019 READ MORE
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Influencer marketing: Let’s make the rules, before we break them!
As Delhi got submerged into the smog post-Diwali season, I came across this article by Nandita Iyer on...
November 11,2019 READ MORE
What the PR professional in me realised while making 200 customer calls
Customer is king, they say (Although I think the Queens can’t be ignored either). So, what is the...
November 08,2019 READ MORE
The Marketing ‘Jenga’
There is a great underlying power in a ‘promise’. Marketing and Advertising in its essence boils down to...
November 08,2019 READ MORE
The misplaced hashtag and a public affairs crisis
The timing was impeccable – on one of the days marked by ‘severe’ on the Air Quality Index...
November 05,2019 READ MORE
Redefining Public Relations in the Age of Social Media
It has become almost impossible for anyone to ignore social media these days. The digital use has bought...
October 24,2019 READ MORE
Fear
Fear is such an uncomfortable topic; it took me time to get to it. Why is that so?...
October 24,2019 READ MORE
Should advertising and PR community come together to solve the influencer marketing problem in India?
“Never mistake the power of influence.” — Jim Rohn A few days ago, I came across this article...
October 21,2019 READ MORE
Communication is not like a conveyer belt
There are few topics that people globally have been talking and writing for years without saturation. Plethora of...
October 18,2019 READ MORE
Integration of new-age communication tools in the dynamic media landscape
Today, modern technology dominates communication and is significantly changing the media landscape. The digital age comes with a...
October 18,2019 READ MORE
Let’s Uncomplicate and KISS
“Instruments that record, analyse, summarise, organise, debate and explain information which are illustrative, non-illustrative, hardbound, paperback, jacketed, non-jacketed...
October 10,2019 READ MORE
Connect with your employees on mobile and boost your employee engagement
Your employees are the biggest asset of your organisation. Motivating your employees and keeping them engaged is very...
October 10,2019 READ MORE