Electioneering in the Digital Age
As India heads into another election, digital media is setting the agenda like never before. From once in...
March 28,2019 READ MORE
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Best v/s Next
During my professional journey of past 19 years, of learning and unlearning and yet learning again, there are...
March 26,2019 READ MORE
The communications function in the corporate value chain
As a first-time contributor to this magazine which I follow so eagerly, I feel compelled to highlight, right...
March 22,2019 READ MORE
Advertising & Editorial: The lines are blurring further
There used be a great divide between the Advertising and Editorial departments of media outlets; but those days...
March 14,2019 READ MORE
Skill sets communicators need in the new world order of business outcome focused communication
The fact that a robust reputation is a core pre-requisite to business success is an absolute given in...
March 13,2019 READ MORE
Five myths about PR that need to be de-bunked
To tell a story, you need to craft a story. We all know that PR professionals are constantly...
March 11,2019 READ MORE
Reinventing media strategies for business success
Skillful communicators are on a constant lookout for innovation in determining positive, sustained outcomes for the brands and...
March 06,2019 READ MORE
Creativity in News?
A compelling argument drew my attention this week by teasing out a new direction to creativity that helped...
March 05,2019 READ MORE
Seven communication strategies to win love for your brand
What is it that could have enabled Maggi stage such an epic comeback, despite being banned from the...
March 01,2019 READ MORE
India Innovation Outlook 2019: CFOs’ minds hold vital clues to building communication of the future
The subject of innovation in communication today is among the top agenda items for communicators, whether they represent...
February 27,2019 READ MORE
My first lesson in Brand Building
Believe it or not, but my first lesson on the importance of brand building came from a roadside...
February 27,2019 READ MORE
Managing reputation risk for better brand value
Few years back, when the staff of a leading airline, forcibly and violently removed a passenger from an...
February 26,2019 READ MORE