Views

Views February 12, 2016

Research in Marketing Communications

Research is the bedrock of any good endeavour. Marketing communications comprises a variety of outreach tactics to various stakeholders. A successful outreach programme is built…

Views February 10, 2016

Networking Not-working!

The PR-person networks. The salesperson networks. The PR-person is a salesperson as well.  Never mind whether you are selling soap shop to shop, an insurance…