My first lesson in Brand Building
Believe it or not, but my first lesson on the importance of brand building came from a roadside...
February 27,2019 READ MORE
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Managing reputation risk for better brand value
Few years back, when the staff of a leading airline, forcibly and violently removed a passenger from an...
February 26,2019 READ MORE
Building brand YOU online
Depending on which source you choose to refer, there are about 450 million internet users in India. Out...
February 22,2019 READ MORE
From Parathas to Partnerships
Inspiration has always come dressed in simple clothing, ideally deprived of life’s little luxuries, and with a tendency...
February 21,2019 READ MORE
The Matrix Reloaded – Navigating the CFO-Communicator dynamics
In my career spanning more than two decades I have found CFO’s involvement with the communication function peaking...
February 21,2019 READ MORE
Why should a Marketer bother about Reputation Management
Nothing is more important to a business than its reputation. Without a good reputation, success is limited and...
February 20,2019 READ MORE
Strategic Communications is at the heart of driving change
Bahrain is one of the coolest Arab countries. This country is a little island in the Persian Gulf....
February 19,2019 READ MORE
The perfect 10: My journey of 10 years as a PR entrepreneur
Once upon a time there was a wide-eyed girl who knew she had landed her passion when she...
February 18,2019 READ MORE
The Wizards of Silver
The one chip most veterans of the communications business have been flaunting is their access to the top...
February 13,2019 READ MORE
How to get clients to take PR seriously
Have you ever wondered how two people connect? They connect over conversations that involve stories. These stories inform...
February 12,2019 READ MORE
From employees to ambassadors
A few years ago, you’d be hard pressed to find even one organisation with a communication plan that...
February 11,2019 READ MORE
Negating the negative forces: Crisis of credibility
In an open letter to lenders recently, Subhash Chandra, Chairman, Zee and Essel Group, had pointed out his mistakes...
February 07,2019 READ MORE