Views


News comes with an immediate expiry date

Corporate communications professionals and public relations firms often face this question from their bosses or clients – “why isn’t the media covering our press releases…



Government: The new PR hive

An article published recently caught my eye. It spoke of how the government was considering taking on board a leading public relations firm from UK…



Storytelling and Communications

American poet Muriel Ruykeser once said, “The world is not made of atoms. The world is made of stories.”  If you are looking for a…


Countering fake news and the rest

Last Monday, I was at #IABCIndiaConclave at NCR-Delhi where they had a panel discussion on fake news and ethics. The panelists discussed as to how…