It helps to be a writing savant
Is it all right to spell all right as alright? Infer and imply, do they mean the same...
April 15,2019 READ MORE
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Circulate – It helps you stay relevant
I had never heard of Jason F till one day, when after a very long day at the...
April 12,2019 READ MORE
Stories are in, but telling is the challenge
‘Great brands, warm and fuzzy corporations are all about powerful storytelling’ – they said! And thus started a...
April 10,2019 READ MORE
Do you allow your teams to fail?
Have you ever seen an adult cyclist, dressed head to toe in spandex, go for a ride …...
April 08,2019 READ MORE
How communication helps brands in India
Lately in India, there has been a surge in the number of homegrown Indian brands and some of...
April 05,2019 READ MORE
Electioneering in the Digital Age
As India heads into another election, digital media is setting the agenda like never before. From once in...
March 28,2019 READ MORE
Best v/s Next
During my professional journey of past 19 years, of learning and unlearning and yet learning again, there are...
March 26,2019 READ MORE
The communications function in the corporate value chain
As a first-time contributor to this magazine which I follow so eagerly, I feel compelled to highlight, right...
March 22,2019 READ MORE
Advertising & Editorial: The lines are blurring further
There used be a great divide between the Advertising and Editorial departments of media outlets; but those days...
March 14,2019 READ MORE
Skill sets communicators need in the new world order of business outcome focused communication
The fact that a robust reputation is a core pre-requisite to business success is an absolute given in...
March 13,2019 READ MORE
Five myths about PR that need to be de-bunked
To tell a story, you need to craft a story. We all know that PR professionals are constantly...
March 11,2019 READ MORE
Reinventing media strategies for business success
Skillful communicators are on a constant lookout for innovation in determining positive, sustained outcomes for the brands and...
March 06,2019 READ MORE