Views Archives - Page 97 of 108

Views August 10, 2017

Meet deadlines to hit headlines

Reacting to my last column Are We Media Ready, a journalist friend commented that many PR people do not understand media deadlines. Journalists are often…

Views August 9, 2017

Creativity, the soul of communication

If medium is the body, creativity is the soul of communication. As the ecosystems around us evolve, communication is becoming increasingly dynamic with the ‘How’…

Views August 2, 2017

Shouting ethics in a crowded boardroom

When you witness billion dollar organisations come crashing down because they made a series of ethical errors, you wonder, why didn’t someone scream ethics in…

Views July 28, 2017

Can Public Relations help in driving sales?

Today’s business world is fiercely competitive, and companies’ desire to have something that makes them distinct from the crowd. Companies use Public Relations (PR) to…

Views July 26, 2017

Holistic communications are vital to achieve social legitimacy

It is said that the lines between marketing and public relations are blurring. New media technology has brought about this shift and brands are looking…

Views July 21, 2017

Are we media ready?

“I do not need to attend workshops on press release writing,” said the vice president of a PR firm when she was told that she missed a…

Views July 20, 2017

The future is calling, where are you?

In my recent travels to USA to attend the IABC World Congress, I had the opportunity to interact with some remarkable professionals from over thirty…

Views July 18, 2017

Mastering the Art of Managing Media Interviews

Media Interviews are often the bane of any spokesperson in most companies, since they have to be on constant guard during these interactions to avoid…

Views July 14, 2017

Dummies Guide to Redundancies

Chances are, if you haven’t recently crawled out from under a rock, you’ve heard the Tech Mahindra audio where HR informed an employee that he…

Views July 12, 2017

Communication in times of social media

The evolution of media is both interesting and frightening. Interesting, because in my mind, media is the reflection of the society and its changes show…