How cycles present a huge branding opportunity
Suddenly, cycles are the talk of the town. If you are sitting in the office cafeteria or checking...
May 23,2018 READ MORE
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Social influencers: Measuring online influence in 2018
The influencer marketing industry is expected to be worth US$10 billion by 2020. In just over half a...
May 21,2018 READ MORE
What makes a brand powerful?
You do not alter a Vera Wang, you alter yourself to fit into a Vera Wang.” This is...
May 18,2018 READ MORE
Impact of social media on politics
The traditional methods of campaigning are still ubiquitous in India with prospective political candidates going door-to-door distributing freebies,...
May 17,2018 READ MORE
My first year as a Public Relations entrepreneur
It’s true – the adage that we have nothing to fear but fear itself. It took me the...
May 11,2018 READ MORE
Potential PRCAI growth plans
Like Rome, reputations are not built in a day. Years of ongoing efforts are imperative in making any...
May 09,2018 READ MORE
What can Public Relations expect from AI? What do we want from AI?
Let’s start with the first question and look into the crystal ball — always a dicey situation when...
May 04,2018 READ MORE
Essential tools for effective disaster response at work
Emergency preparation in the event of any crisis is going to help you manage your response in a...
May 03,2018 READ MORE
Future of print media in India
In my personal view, this is the primary reason so many countries around the world are getting frighteningly...
April 27,2018 READ MORE
Be inquisitive to be successful in PR
As an industry our common pain point is the lack of talent. How often do we hear youngsters...
April 26,2018 READ MORE
The five biggest communications issues facing CEOs and leaders today
Facebook is in the news yet again for security issues. Although the media is closely following the policy...
April 23,2018 READ MORE
The four stages of Leadership Communication
It seems strange that some leaders are revered and some hated. Some can motivate millions with their address...
April 20,2018 READ MORE