Views Archives - Page 98 of 108

Views July 7, 2017

Small circle of PR is becoming smaller

In the 1990s, at the beginning of my PR career, brands dedicated themselves to communicating with and engaging a core set of, usually, knowledgeable and…

Views July 5, 2017

Experience has always called the shots

The Grand Bazaar, or Al-Madina Souk is one of the oldest and most difficult to navigate marketplaces in the world. It is also one of…

Views June 30, 2017

The Real Pull Communication

It’s time to redefine push and pull communications. These aren’t new concepts, but may mean new things in the new world. These definitions were developed…

Views June 28, 2017

Reputation: An important ingredient for every brand

In this present day and age, the success of any brand is based on the reputation it carries – hence the importance of “reputed brands”…

Views June 23, 2017

Communication for Peace & War

Communication is diplomacy and communication is also journalism. Just as adverse media reports about two warring corporates fuel the fire between them, news and negative…

Views June 22, 2017

The Walrus & the Carpenter in the age of fake news

“The time has come,” the Walrus said, “To talk of many things: Of shoes.. and ships.. and sealing-wax.. Of cabbages.. and kings.. And why the…

Views June 21, 2017

The rise of Online Reputation Management

Gone are the days when just word of mouth and print media coverage were the custodians of reputation management. Rewind back to 60 or 70…

Views June 16, 2017

Emergence of Enterprise Social Media

Internal communications is a critical component to your company’s success. You need to think about the role of internal communications more strategically than ever before….

Views June 14, 2017

How sustainable development and CSR enhance reputation

Natural resources companies like ours have the potential to become leading partners in achieving the Sustainable Development Goals. Through our direct operations, we generate profits,…

Views June 9, 2017

Communicating for a cause

A communicator is a responsible citizen first. While fulfilling our professional engagements, we can always look for contributing to the society around us. It’s not…