‘Facebookgate’; what it reveals about users’ appetite for invasion of privacy
“With social media . . . you are the product . . . not the customer,” could turn...
April 19,2018 READ MORE
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Tech Trends that will Dominate Digital Media
As artificial intelligence (AI) becomes more mainstream, its use in digital media will grow at a faster clip....
April 13,2018 READ MORE
The King and I
A glimpse of PR, Communications and Reputation Management from Ancient India It was a cloudy evening as I...
April 12,2018 READ MORE
Spin, Truth, Demolition Derbies and Where PR Fits into the Picture
My dad would take me to the demolition derbies during my youth in Tucson, Arizona (60 miles north...
April 05,2018 READ MORE
Influencer Marketing – Having the right word of mouth is an important aspect of Brand Building
Ever wonder why so many high-end, ultra-luxury brands happily give away their products for free to celebrities? Well,...
March 29,2018 READ MORE
There is no such thing as Media Relations
‘Excellent media relations’ is an oft boasted about phrase among PR professionals. Many put it in their resumes...
March 29,2018 READ MORE
Five Ways to Spot Fake News
Fake news is not a new phenomenon, though you have likely been hearing more about it this past...
March 23,2018 READ MORE
A Conclave on Happiness@Work
“Organisations need to create necessary structures and infrastructures which allow people to be cool, calm and comfortable at...
March 16,2018 READ MORE
The News Release Holds Back the PR Business
Last month I discussed how the “D” word — as in disruption — will eventually arrive at PR’s...
March 08,2018 READ MORE
Building a Culture of Innovation in your Organisation
Culture eats strategy for breakfast. – Peter Drucker This famous quote by the late management guru Peter Drucker...
March 06,2018 READ MORE
India’s most Interesting Innovators
We live amidst wonder and walk and breathe as much among the craftwork of giants as of the...
February 27,2018 READ MORE
Being Effective means Being Disruptive
In my opinion two sets of people exist in this world – first, the planners and second the...
February 23,2018 READ MORE