PR Hacking – Introducing automation & AI in our daily PR lives
Hacking is a strange word… Most people immediately think about hooded youngsters typing away on a keyboard and...
June 01,2018 READ MORE
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PRCAI aims to become more relevant to stakeholders
In 2016, when I was first elected President of the Public Relations Consultants Association of India (PRCAI), the...
May 31,2018 READ MORE
Why should I read newspapers?
Veteran journalist Kuldeep Nayar’s words – you should read a lot – still echo in my ears. I...
May 24,2018 READ MORE
How cycles present a huge branding opportunity
Suddenly, cycles are the talk of the town. If you are sitting in the office cafeteria or checking...
May 23,2018 READ MORE
Social influencers: Measuring online influence in 2018
The influencer marketing industry is expected to be worth US$10 billion by 2020. In just over half a...
May 21,2018 READ MORE
What makes a brand powerful?
You do not alter a Vera Wang, you alter yourself to fit into a Vera Wang.” This is...
May 18,2018 READ MORE
Impact of social media on politics
The traditional methods of campaigning are still ubiquitous in India with prospective political candidates going door-to-door distributing freebies,...
May 17,2018 READ MORE
My first year as a Public Relations entrepreneur
It’s true – the adage that we have nothing to fear but fear itself. It took me the...
May 11,2018 READ MORE
Potential PRCAI growth plans
Like Rome, reputations are not built in a day. Years of ongoing efforts are imperative in making any...
May 09,2018 READ MORE
What can Public Relations expect from AI? What do we want from AI?
Let’s start with the first question and look into the crystal ball — always a dicey situation when...
May 04,2018 READ MORE
Essential tools for effective disaster response at work
Emergency preparation in the event of any crisis is going to help you manage your response in a...
May 03,2018 READ MORE
Future of print media in India
In my personal view, this is the primary reason so many countries around the world are getting frighteningly...
April 27,2018 READ MORE