PR strategy – the right and the wrong
Most of the PR professionals in developing countries like India go wrong at times in formulating the communication...
June 21,2018 READ MORE
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Talent: the growth currency for the Public Relations business
Recent reports have indicated that the Public Relations business is slated to have a worldwide revenue of around...
June 21,2018 READ MORE
PR through the lens of the fourth industrial revolution
A few years ago, there was a film by a leading Indian telecom company, which featured the birth...
June 19,2018 READ MORE
The humor that keeps us going
In any contemporary study or research on the world’s most stressful jobs, a Public Relations (PR) professional’s job...
June 15,2018 READ MORE
Time for TV news media to reformat
With the advent of media options in the last 15 years in India, TV media has evolved considerably....
June 14,2018 READ MORE
Nine actions and attitudes that undermine global communication programmes
I made my first trip overseas in 1994, supporting press conferences in Tokyo, Seoul, Hong Kong, Taipei and...
June 13,2018 READ MORE
Is it worth hiring a Public Relations firm?
In the present era, there is a huge noise in the market as there are several competitors competing...
June 08,2018 READ MORE
Long live the Public Relations professional
It is the year 2025, in a public relations firm. What do you see around you? The same...
June 08,2018 READ MORE
The Power of a Mediated Apology
Conflicts are an integral part of our lives. Conflicts stare at us in the face relentlessly, as we...
June 07,2018 READ MORE
PR Hacking – Introducing automation & AI in our daily PR lives
Hacking is a strange word… Most people immediately think about hooded youngsters typing away on a keyboard and...
June 01,2018 READ MORE
PRCAI aims to become more relevant to stakeholders
In 2016, when I was first elected President of the Public Relations Consultants Association of India (PRCAI), the...
May 31,2018 READ MORE
Why should I read newspapers?
Veteran journalist Kuldeep Nayar’s words – you should read a lot – still echo in my ears. I...
May 24,2018 READ MORE