How Influencer Marketing is Transforming Public Relations
Public Relations finds its roots in word-of-mouth publicity, which has been around now for as long as people...
September 07,2018 READ MORE
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Is Public Relations an essential business function?
Many big, small and medium size consultancies would have come across inquiries related to one-time PR activities also...
August 30,2018 READ MORE
Is content the real king in Public Relations?
If there is one thing that the billionaire and Microsoft founder, Bill Gates could foresee that the noted...
August 24,2018 READ MORE
Why Jesus will always have more followers than your brand?
Religion and marketing are both forms of meaning making. Both seek to create a need where none exists....
August 17,2018 READ MORE
Brand 101: Build, Communicate and Sustain
The objective of marketing, in its basic sense, is to promote products or services with the aim to...
August 17,2018 READ MORE
Competitive, yet Complementing: Nissan India’s New Communications Culture
The corporate communications community is a close-knit one, and a substantial amount of our talent pool comes from...
August 10,2018 READ MORE
Looking to build a winning brand?
There are zillions of brands in the world – some that are known to many, many that are...
August 08,2018 READ MORE
The STAR Effect
You created this superb poster. It had all the important details you wanted to convey to your employees....
August 03,2018 READ MORE
The talent crunch in Public Relations
The evolution of PR as a business in India started in 1980’s however it evolved as a business...
August 02,2018 READ MORE
Communication in the midst of corporate scandals
In a complex world with trust deficit, some believe that public relations is 90% behaviour and 10% communication....
July 27,2018 READ MORE
The healing power of Dignity
What does dignity mean to you? This was a question that I asked a group of doctors and...
July 20,2018 READ MORE
The future belongs to problem-solvers
“What do you want to be when you grow up?” That’s one of the few questions I remember...
July 12,2018 READ MORE