Fulcrum Winners for 2017 Announced

The organisers of Fulcrum Awards, PRomise Foundation (organisers of PRAXIS) and PRmoment.in announced the winners on Saturday, September 16 at a gala dinner in Jaipur. The awards night saw over 600 professionals in attendance from the communications business, the largest such gathering of communicators in India. A jury of 18 eminent communications leaders, chaired by Balaji P, Vodafone decided the winners through rigorous online and offline judging. This year onwards ‘The Fulcrum Awards’ has partnered with PwC as the process reviewer, one-of-its-kind for the communications business.

The ceremony kicked off by honouring Narahari KS with the ‘Lifetime Achievement Award’. The evening saw compelling campaigns compete for the gold, silver and bronze in the 11 sub-categories for technique awards. Winners were also announced for individual achievers in the individual In house and consultancy categories and the special awards categories.

This year the Fulcrum Awards had over 300 entries from over 75 organisations. Here is the complete list of winners:

Technique Category

Best Use Of Content

Gold —-#TeaForTrump—- ARM Worldwide—-Tea-a-Me Teas

Silver—-Creating A Human Face—-Flipkart

Bronze—-Building Bitcoin – “Bit-by-Bit”—- Value 360 Communications—Unocoin


Best Use Of Creativity & Innovation

Gold —-UnHungry India – A Beginning—- Adfactors PR— Godrej Appliances

Silver—-#CrossTheLine—- Genesis Burson-Marsteller—-Star Sports

Bronze—-Hunting down Fraudsters with Experian HUNTER —- Weber Shandwick—Experian India


Best Use Of Event

Gold—-Big Billion Days 2016—-Flipkart

Silver—-Love Digital in the times of Demonetisation—- Adfactors PR— ICICI Bank

Bronze—-Lakme Fashion Week Winter Festive 2016—-Edelman India—-Hindustan Unilever


Best Use Of Digital

Gold—-#TeaforTrump—- ARM Worldwide —-Tea-a-Me Teas

Silver—-Get Angry! —-Viacom18 Media

Bronze—-Khul Ke Jiyo Ghar Ke Baahar!—-Godrej


Best Use Of Integrated Communications

Gold—-Back To Work with Medela —-Genesis Burson Marsteller —Medela India

Silver—-Elephants can fly —-Adfactors PR —Government of Jharkhand

Bronze—- PaytmKaro  Changing the way India makes payments—- Value 360 Communications— Paytm


Best Use Of Public Affairs

Gold—-Breaking Barriers to Open Skies—-Avian Media —Vistara

Silver—-Blazing a New Trail in Tobacco Control: The DDC Model —-MD Niche Media Consultants —Campaign For Tobacco Free Kids

Bronze—-Elephants can fly —-Adfactors PR —Government of Jharkhand


Best Management of Crisis

Gold—-State Bank of India : Braving the tsunami of demonetization—-Adfactors PR— State Bank of India

Silver—-Saving Cloud Telephony —-Value 360 Communications— Knowlarity


Best Use Of Internal Communications   

Silver—-Reignite Flipkart—- Flipkart

Bronze—- DONT GO RED – Maintaining Integrity at Viacom18—- Viacom18 Media


Best New Product Launch    

Gold—-Launch of Goodknight Fabric Roll On— Godrej

Silver—-#MakeMusicSocial —-Genesis Burson Marsteller— Logitech Electronic India

Bronze—-Different Creates Better —-Text100 —Lenovo India


Best Use Of Media Relations   

Gold—-Elephants can fly —-Adfactors PR —Government of Jharkhand

Silver—-Vivo Himalayan Escapade—- Perfect Relations -Accord PR— Vivo Mobiles

Bronze—-Know Your Banking Rights —-Adfactors PR —The Banking Codes and Standards Board of India (BCSBI)


Best CSR Campaign

Campaign Title—- Entrant name —Partner  Organisation

Gold—-YES! I am the CHANGE—- Yes Foundation

Silver-—Sparkling Eyes Program – Titan Eyeplus—-Rediffusion -Edelman —Titan

Bronze—-Because educating a girl will change the society—-Adfactors PR— Godrej & Boyce



Consultancy  Individual

Consultancy Professional -Lifestyle & Luxury & Sports: Gauri Kohli, Director – Luxury, PR Pundit

Consultancy Professional – Healthcare & Pharma: Ritika Jauhari, Director PR & Advocacy, S.P.A.G.

Consultancy Professional – Not For Profit: BN Kumar, Executive Director, Concept PR

Consultancy Professional – Associations: Aman Gupta, Country Representative, India, Partnership To Fight Chronic Diseases, Managing Partner S.PAG

Consultancy Professional – Banking & Financial Services: Kunal Kishore, Co-Founder & Director, Value 360 Communications


In- House Individual

In-House Professional – Automobile: Jatin Aggarwal, Director – Communications, Renault India

In-House Professional – Healthcare & Pharma: Melissa Arulappan, Senior Director Corporate Communications, Quintiles Research (India) Pvt Ltd

In-House Professional – Banking & Financial Services:  Mona Kwatra, Group Head – Corporate Communications, Edelweiss Group

In-House Professional – Services: Amandeep Singh  Chief General Manager , Corporate Communications, Indraprastha Gas Limited



In House Team of the year – Mid-size: Motilal Oswal Financial Services

In House Team of the year – Large: Flipkart

PR consultancy of the year  – Emerging: Wordswork

PR consultancy of the year – Mid Size: Fuzion  PR

PR consultancy of the year – Large : Avian Media

PR consultancy of the year – Giant:  MSL India

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