Taking PRide April 29,2019
I am a keen observer of service brands and how they operate within a challenging sphere. My life in Gurgaon revolves around three to five buildings. I live in one, go to earn my...
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Gone are the days when PR could function with a straight Press Release or announcement and the corporates...
April 25,2019 READ MORE
Every week I get connected to people I have never met before or get calls from professionals I...
April 22,2019 READ MORE
Two high-stress, interdependent professions – the relationship between PR professionals and journalists has long been a topic of...
April 18,2019 READ MORE
It’s April 1st and a day which can be renamed as International Fake News Day. It is also...
April 01,2019 READ MORE
When you are defining your brand, and if it happens to be a rebranding effort, then it means...
March 18,2019 READ MORE
Exactly five years ago Modi’s campaign was in hyper drive. He was an in your face, underdog contender....
February 28,2019 READ MORE
Stretching boundaries and thinking out-of-the-box can really make a difference. This is exactly what Archana Jain, Founder &...
February 14,2019 READ MORE
For a writer, without any doubt, it is the encounter with intricacies of language that creates a fascination...
January 31,2019 READ MORE
I’ve never worked in pure play or traditional PR and have always had it as a part of...
January 30,2019 READ MORE
Women often face the challenges of the business environment they operate in very successfully. And, Manisha Chaudhary, Co-founder...
January 15,2019 READ MORE
As we enter another interesting year, we all prepare for a fresh start – setting new goals and...
January 03,2019 READ MORE
Year 2018 was blink and gone!! Gone also is the era when “PR” scope was limited to just...
December 27,2018 READ MORE