CSR: The most important tool in Public Relations today
Many years back, for the consumers, the world was divided in two – the branded and the non-branded....
December 20,2018 READ MORE
Public Relations
Here’s why the Indian PR business needs an immediate fix
It’s really time for the Indian PR business, the consultancies in particular, to recognise a huge problem with...
December 12,2018 READ MORE
Five communications trends set to shape 2019
2019 is a big year for India. It’s election year. It’s all about winning people by employing the...
December 03,2018 READ MORE
Integrity – An important tool for PR professionals
As a PR professional, I have always laid emphasis on integrity while undertaking my professional duties. While it...
October 17,2018 READ MORE
Thought Leadership & Public Relations
It is said that a thought leader is someone who creates something before people realise that they need...
September 21,2018 READ MORE
Public Relations and Brand Building
It is absolutely relevant to state that Brand Building and Public Relations go hand in hand. I have...
September 12,2018 READ MORE
The Retrojet project – an experience and some learning
I was pleasantly surprised when I woke up on September 1st to see conversations on Twitter around the...
September 10,2018 READ MORE
How Influencer Marketing is Transforming Public Relations
Public Relations finds its roots in word-of-mouth publicity, which has been around now for as long as people...
September 07,2018 READ MORE
What role does Public Relations play in the hospitality industry?
We all know hospitality is a highly competitive field which thrives to a great extent on effective public...
September 05,2018 READ MORE
Seven things to watch out for at #PRAXIS7
Come September and for the last six years all roads lead to a new host city for several...
September 03,2018 READ MORE
Is content the real king in Public Relations?
If there is one thing that the billionaire and Microsoft founder, Bill Gates could foresee that the noted...
August 24,2018 READ MORE
‘The Strange Case of Bylined Articles’: Here are some home truths
I recently met someone who happens to be a player in the technology industry, seeking my advice on...
August 21,2018 READ MORE