Features April 26,2019
Storytelling is a powerful way to spark life into your brand. A brand’s story and its narrative are as important to the consumers as the products themselves. You can give a brand an identity...
READ MORE
4-mins read
A compelling argument drew my attention this week by teasing out a new direction to creativity that helped...
March 05,2019 READ MORE
As someone who argued vociferously even up until the early 2000s against technological determinism, I now eat a...
January 24,2019 READ MORE
The way we tell stories is changing, moving beyond a static screen or page and it’s more about...
October 26,2018 READ MORE
Where does storytelling fit in to this new world of technology and how can people explore these new...
October 11,2018 READ MORE
Branding is all about storytelling. It’s about creating an imagery that the consumers aspire to associate themselves with....
September 19,2018 READ MORE
The seven-year itch is a psychological term that suggests that happiness in a relationship declines after around year...
July 23,2018 READ MORE
My little ten-year old came up to me and asked me, “Mama, you said, you had written this...
February 17,2017 READ MORE
Tracing the development of corporate culture and its impact on public relations in an organisation, it is interesting...
February 14,2017 READ MORE
“If I was down to the last dollar of my marketing budget I’d spend it on PR!” –...
February 08,2017 READ MORE
A story can ignite our imagination. It can motivate, inspire, change our pattern of thinking and, most importantly,...
September 06,2016 READ MORE