The Global Alliance makes India a part of its growth

On Saturday I shared an update that I was elected to the board of the Global Alliance of Public Relations and Communication Management. My timeline was on fire. And in the last 48 hours that tweet has garnered 40 retweets and 550 likes with about 95,000 impressions. This is the first time in ten years a personal update from me has gone viral. Most who engage with that tweet may not have even heard of the Global Alliance. I thought I will use this opportunity to share more about this international think tank.

The Global Alliance for Public Relations and Communication Management is the confederation of the world’s major PR and communication management associations and institutions, representing 280,000 practitioners and academicians from around the world. The Global Alliance for Public Relations and Communication Management is a not-for-profit organisation based in Switzerland. Its mission is to unify the public relations profession, raise professional standards all over the world, share knowledge for the benefit of its members and be the global voice for public relations in the public interest. The Global Alliance relies on the efforts of communication professionals to tackle common problems with a global perspective. By partnering with regional, national and international bodies to increase professionalism in public relations and communication management, this Alliance works to enhance the collaborative professionalism of the industry among its constituents around the world.

The Global Alliance formally started operating in July 2002, after a pre-formation period of six years, from 1996 to 2002. The key milestone events in the history of the Global Alliance are the adoption of a global code of ethics, a benchmarking of accreditation programmes resulting in the agreement on seven global core competencies, research in curriculum guidelines and eight editions of the World Public Relations Forum (WPRF) – the signature conference of the Global Alliance where Public Relations and Communication professionals from around the world gather to examine major issues affecting the profession and affected by the profession.

So, last Saturday representatives from various national associations and institutions gathered in Sao Paolo to elect a new board. I was a nominee from the India and Middle East region. I was unable to travel for this meeting and election in Brazil. However, I was elected to be on the board and this is the first time in close to two decades of its existence that the Global Alliance has an Indian on the board.

My three focus areas as part of the board would be to get as many international delegates to India as possible to experience our programmes. To be able to take as many Indian professionals to international programmes. And to help raise the standards for professional development of individuals.

In October 2020, the next World Public Relations Forum will take place in Auckland, New Zealand. Plan your travel right away to save for this experience. Let us aim to go as a dozen delegates from India at least. To read more about the newly constituted board please check this link.

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Amith Prabhu
Amith Prabhu is the Founder of the PRomise Foundation which organises PRAXIS, India’s annual summit of reputation management professionals.

He is also the Founding Dean of the School of Communications & Reputation (SCoRe).

He can be reached at @amithpr on twitter.

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