Articles by Amit Paul




Assessing Communication Campaigns

In the last article, X-Axis explored the measurement framework of any effectiveness of communication. This is part of what an assessment is all about. While…


Teeing Ground

Over the past few months I have sat through many meetings. A series of them had to do with internal communications. Part of my work…


Apotropaic

In continuation of last weeks article on the exploration of frameworks and methodologies for qualitative and quantitative measurement of communications, I use an archaic magic…


Sforzando

X-Axis is back after a break. This break was inevitable, the time off to attend to personal situations. It happens rather often, and most of…


Crisis

Having over the past few weeks spoken about the communications that are involved in a crisis situation, this article breaks down what a Crisis actually…


A Fortiori

A fortiori is a term used when drawing a conclusion that is inferred to be even more certain than another or in a scenario when…


Scorched Earth

Scorched-earth is a military doctrine that explored the destruction of any and all assets that may be useful to the enemy, when the unit is withdrawing…