Demonstrating cultural relevance in PR campaigns
Whether you are using PR to boost business or awareness, being consumer-centric is the key to successful campaigns....
February 12,2020 READ MORE
Asif Upadhye
Building positive PR as a Start Up
We all know that storytelling works better than hard selling. In fact, most people read online reviews to...
February 05,2020 READ MORE
In-house influencer management vs influencer marketing consultancy – What’s better?
A sizeable world population is spending their time online every day, particularly on social media. According to Emarsys...
January 29,2020 READ MORE
Using Data Insight to Plan and Execute Campaigns
When was the last time you went out to dinner with family or friends, and instead of listening...
January 22,2020 READ MORE
Why media monitoring is essential for your business
A stripped down definition of media monitoring is to be in the know of what is being said...
January 15,2020 READ MORE
Six ways to complete the most mundane work tasks
Ever succeeded in getting your dream job or role only to find that there are aspects of it...
January 08,2020 READ MORE
Ways to be more optimistic at work
Time and again it has been told, rather drilled into our heads to have a positive attitude. To...
December 18,2019 READ MORE
Building a PR career in the gig economy
Have you always had a dream of working for yourself? Are you enticed by the perks it offers...
December 11,2019 READ MORE
Five blogs PR professionals should read
Everyone knows the advantages of reading industry-related blogs. The practice arms us with new information pertaining to our...
December 04,2019 READ MORE
Three instances when you know it’s time to dump a client
The media community is notorious for giving its professionals their share of ups and downs. Sometimes it’s on...
November 27,2019 READ MORE
Going beyond the usual qualified pool?
When we talk about the media industry, we are taking into account companies that are involved in the...
November 20,2019 READ MORE
What goes into building sustained PR strategies?
In the field of media and entertainment, it’s widely known that PR and social media successes are not...
November 13,2019 READ MORE