Schmooze & schmaltz – not the best way to grow in Public Relations
My thought process was set off this week after I read Amith Prabhu’s column on how and why...
January 23,2018 READ MORE
Madhavan Narayanan
Wisdom in brief: short form excels in the age of spam
Midnight Masala, in my family folklore, does not refer to the risqué, hip-gyrating song shows that used to...
January 16,2018 READ MORE
Owners & CEOs make great brand ambassadors, but they are double-edged swords
It is quite amusing to watch Tamil TV channels these days. Not one or two, but several companies/brands...
January 09,2018 READ MORE
Fortis, Max, Ryan and IndiGo show how vulnerable institutional brands can be
You could call 2017 as an annus horribilis — a horrible year — for Fortis and Max, two...
January 02,2018 READ MORE