IndiGo proves the customer is not always right … and it may be right in doing so
I would not mind beginning with a joke as I discuss IndiGo Airlines this week. In fact, two...
April 17,2018 READ MORE
Madhavan Narayanan
Juicy controversies: Guess what ITC’s new brand and Arvind Kejriwal have in common?
An interesting case has arisen in the world of marketing following a high court ruling that has at...
April 10,2018 READ MORE
ICICI Bank troubles are a case study in investor relations management
Do short questions need long explanations? That is the journalistic question that comes to my mind on a...
April 03,2018 READ MORE
Why Public Relations could do with some PR for itself
Last week, as news erupted of a crisis in Facebook following revelations of how UK-based Cambridge Analytica “harvested”...
March 27,2018 READ MORE
Digital disruption requires corporate communication to blend science and art anew
It was an interesting experience attending the Innovation First Communication Conclave organised last week by First Partners and...
March 20,2018 READ MORE
Five questions for media relations professionals
The top editor one of India’s respected financial dailies whined recently on Facebook about how he got a...
March 13,2018 READ MORE
Social media time-bombs can explode on hard-won reputations
So you think social media is cool? Think again. I realised over the past month that this is...
March 06,2018 READ MORE
Dear Brand Marketer: Can you get a client to buy out Strand Book Stall?
As news broke of the imminent shut-down of Strand Book Stall, the iconic bookstore of India’s financial capital,...
February 27,2018 READ MORE
PNB scam shows reputation management for political entities is a tough minefield
As the PNB fraud hit home last week in India and caused political ripples and shrill exchanges between...
February 20,2018 READ MORE
Influencer worship is as bad as influencer bashing: Details matter
A blog post on the role of social media“influencers” in marketing by Elinor Cohen is apparently, in the...
February 13,2018 READ MORE
If dynasties can be bad, how can pedigrees be good?
Last week, I received a press release from a PR firm I quite respect, but its content raised...
February 06,2018 READ MORE
Lesson from Parle: Long-term, 360-degree reputation is a wonderful thing
I have been admiring the new set of funny video commercials from Parle Products, in which the message...
January 30,2018 READ MORE