From Dahi Handi to Drag Shows: How Indian Brands are Embracing Diverse Subcultures
In a nation as vibrant as ours, culture can’t just be the backdrop—it must be the main event....
August 05,2025 READ MORE
Prasad Ramasubramanian
Dabbawala X Dabba = Desi PR Gold
In a city defined by its chaos and clockwork, the Mumbai dabbawala stands tall as a symbol of...
July 29,2025 READ MORE
Queue-tainment
Please stand in line.” It’s one of the most familiar phrases in the Indian lexicon—almost a rite of...
July 22,2025 READ MORE
Gully PR: How Hip-Hop and Street Culture are Becoming Brand Vehicles
Indian hip-hop is no more confined to underground cyphers or dingy recording setups as they have kicked open...
July 15,2025 READ MORE
Scent of a Brand: Is Smell-Based PR Possible in a Digital-First India?
Public relations are often hailed as a game of visuals and words. But what if the next frontier...
July 07,2025 READ MORE
The Silent Influencer: How Micro-Nano Influencers are Winning Small Town India
The digital leap that India has witnessed in the last decade has done more than just improve connectivity...
July 01,2025 READ MORE
PR for the Politically Unapologetic: Can Brands Afford to Take a Stand in India?
In today’s well-connected world where silence can be as loud as a statement, brands are grappling with a...
June 24,2025 READ MORE
AI Babus and Digital Neta: How Government PR is Evolving in the AI Era
Government communication is undergoing a tectonic shift in the current age of artificial intelligence. Gone are the days...
June 17,2025 READ MORE
Tattoo Marketing: Inked for Impact?
Gone are the days where temporary tattoos were a domain of kids’ birthday parties or edgy college phases....
June 10,2025 READ MORE
Sonic Boom: The Sound of PR
How many of us can instantly recall what the Airtel logo looks like. However, most will remember the...
May 27,2025 READ MORE
Nostalgia Pays: The ’90s Are Back
For those of you humming “Washing Powder Nirma” or watched an Instagram reel featuring Liril’s lime-green soap bar...
May 20,2025 READ MORE
From ‘Log Kya Kahenge’ to ‘Apni Suno’: How Indian PR is Redefining Social Taboos
For years, Indian advertising and PR campaigns treaded carefully around social taboos, choosing not to upset the moral...
May 13,2025 READ MORE