Scent of a Brand: Is Smell-Based PR Possible in a Digital-First India?
Public relations are often hailed as a game of visuals and words. But what if the next frontier...
July 07,2025 READ MORE
Prasad Ramasubramanian
The Silent Influencer: How Micro-Nano Influencers are Winning Small Town India
The digital leap that India has witnessed in the last decade has done more than just improve connectivity...
July 01,2025 READ MORE
PR for the Politically Unapologetic: Can Brands Afford to Take a Stand in India?
In today’s well-connected world where silence can be as loud as a statement, brands are grappling with a...
June 24,2025 READ MORE
AI Babus and Digital Neta: How Government PR is Evolving in the AI Era
Government communication is undergoing a tectonic shift in the current age of artificial intelligence. Gone are the days...
June 17,2025 READ MORE
Tattoo Marketing: Inked for Impact?
Gone are the days where temporary tattoos were a domain of kids’ birthday parties or edgy college phases....
June 10,2025 READ MORE
Sonic Boom: The Sound of PR
How many of us can instantly recall what the Airtel logo looks like. However, most will remember the...
May 27,2025 READ MORE
Nostalgia Pays: The ’90s Are Back
For those of you humming “Washing Powder Nirma” or watched an Instagram reel featuring Liril’s lime-green soap bar...
May 20,2025 READ MORE
From ‘Log Kya Kahenge’ to ‘Apni Suno’: How Indian PR is Redefining Social Taboos
For years, Indian advertising and PR campaigns treaded carefully around social taboos, choosing not to upset the moral...
May 13,2025 READ MORE
Silent but Viral – When Brands Win Without Saying a Word
Today’s era is characterised by information overload as every brand is craving for attention. However, sometimes the loudest...
May 06,2025 READ MORE
The ‘Revenge PR’ Phenomenon – How Indian Brands Rebrand After Backlash
We live in an era where redemption isn’t just a possibility in the realm of public relations, but...
April 29,2025 READ MORE
Swipe Right for PR – Can Indian Brands Master the Dating App Playbook?
In an era where the attention spans of users are quicker than an Instagram reel, it shouldn’t come...
April 22,2025 READ MORE
Astrology and Advertising: Can Horoscope-Based PR Campaigns Work?
Astrology remains an integral part of our country’s cultural fabric, influencing everything from daily routines to key business...
April 15,2025 READ MORE