Rupee vs Reputation: When Indian Brands Choose Silence Over Crisis Response
In the intricate landscape of corporate India, the balance between safeguarding financial interests and maintaining brand reputation is...
April 08,2025 READ MORE
Prasad Ramasubramanian
Brand Bharat: How ‘Made in India’ is Becoming a Global PR Story
For decades, ‘Made in India’ was associated with affordability and a thriving back-office industry. Today, India has grown...
April 01,2025 READ MORE
The Jugaad Approach to Public Relations: Can Frugal Innovations Drive Big Campaigns?
Budgets often determine the scale and impact of any PR campaign. In a country like India, known for...
March 25,2025 READ MORE
Temples, Traditions, and Trends: Crafting PR for Heritage and Cultural Tourism
When it comes to heritage tourism, India is second to none as it is home to thousands of...
March 18,2025 READ MORE
The Rise of Woman-Centric Public Relations: How Brands are Reaching Out to Women in India
India’s Public Relations (PR) landscape is seeing a big change wherein women are seen as a key consumer...
March 11,2025 READ MORE
The OTT Revolution: How Streaming Platforms Are Redefining PR Strategies in India
The rise of Over-the-Top (OTT) streaming platforms has significantly altered India’s media landscape, bringing in a shift in...
March 04,2025 READ MORE
PR and Space: How ISRO’s Global Recognition Boosts India’s Soft Power
India’s rise in space exploration has been spearheaded by the Indian Space Research Organisation (ISRO). Its achievements have...
February 25,2025 READ MORE
From Roads to Riches: PR Stories of Impactful Infrastructure
Infrastructure projects possess the unique ability to drive economic growth and improve quality of life. While these projects...
February 18,2025 READ MORE
EdTech and Empathy: Using PR to Highlight Student Success Stories
In the competitive world of EdTech, empathy-driven public relations (PR) campaigns have emerged as essential tools for building...
February 11,2025 READ MORE
Green Cement, Greener Image: PR Campaigns Focused on Sustainability in Construction
The construction industry, long known for its significant environmental footprint, is now placing itself at the forefront of...
February 04,2025 READ MORE
How PR is Shaping the Narrative Around Mental Health in India
The recent years has seen the narrative around mental health in India undergo a significant transformation. Public Relations...
January 28,2025 READ MORE
PR 3.0: The Next Frontier of AI-Driven Campaigns
The public relations industry is diving into a new era, one that’s both evolutionary and revolutionary. This seismic...
January 21,2025 READ MORE