Sonic Boom: The Sound of PR
How many of us can instantly recall what the Airtel logo looks like. However, most will remember the...
May 27,2025 READ MORE
Prasad Ramasubramanian
Nostalgia Pays: The ’90s Are Back
For those of you humming “Washing Powder Nirma” or watched an Instagram reel featuring Liril’s lime-green soap bar...
May 20,2025 READ MORE
From ‘Log Kya Kahenge’ to ‘Apni Suno’: How Indian PR is Redefining Social Taboos
For years, Indian advertising and PR campaigns treaded carefully around social taboos, choosing not to upset the moral...
May 13,2025 READ MORE
Silent but Viral – When Brands Win Without Saying a Word
Today’s era is characterised by information overload as every brand is craving for attention. However, sometimes the loudest...
May 06,2025 READ MORE
The ‘Revenge PR’ Phenomenon – How Indian Brands Rebrand After Backlash
We live in an era where redemption isn’t just a possibility in the realm of public relations, but...
April 29,2025 READ MORE
Swipe Right for PR – Can Indian Brands Master the Dating App Playbook?
In an era where the attention spans of users are quicker than an Instagram reel, it shouldn’t come...
April 22,2025 READ MORE
Astrology and Advertising: Can Horoscope-Based PR Campaigns Work?
Astrology remains an integral part of our country’s cultural fabric, influencing everything from daily routines to key business...
April 15,2025 READ MORE
Rupee vs Reputation: When Indian Brands Choose Silence Over Crisis Response
In the intricate landscape of corporate India, the balance between safeguarding financial interests and maintaining brand reputation is...
April 08,2025 READ MORE
Brand Bharat: How ‘Made in India’ is Becoming a Global PR Story
For decades, ‘Made in India’ was associated with affordability and a thriving back-office industry. Today, India has grown...
April 01,2025 READ MORE
The Jugaad Approach to Public Relations: Can Frugal Innovations Drive Big Campaigns?
Budgets often determine the scale and impact of any PR campaign. In a country like India, known for...
March 25,2025 READ MORE
Temples, Traditions, and Trends: Crafting PR for Heritage and Cultural Tourism
When it comes to heritage tourism, India is second to none as it is home to thousands of...
March 18,2025 READ MORE
The Rise of Woman-Centric Public Relations: How Brands are Reaching Out to Women in India
India’s Public Relations (PR) landscape is seeing a big change wherein women are seen as a key consumer...
March 11,2025 READ MORE