Is content creation a marketing expense?
Sales realisation being the ultimate objective of any business to survive and thrive, it is the marketing that...
May 04,2020 READ MORE
Praveen Nagda
Content or context – What makes your news viral?
How common is to hear that so and so brand’s video went viral in record time and achieved...
April 27,2020 READ MORE
Is it visibility or engagement or conversation, what matters most?
Let’s have our social media presence or let’s enhance our social media presence… aren’t these are very common...
April 20,2020 READ MORE
Should you blog or should you not?
An expression is one of the best ways to satiate your creative faculties. And the current Internet environment...
April 13,2020 READ MORE
Can the speed of response in corporate communications facilitate brand building?
How often corporate communicators find themselves in an unpromising situation of not being able to communicate in time...
April 06,2020 READ MORE
Can brands depend upon user generated content for their promotions?
Do you recall writing a review for a skincare brand you have been using? Or for that matter...
March 30,2020 READ MORE
Using MoJo over traditional reporting for brand communications… will it pay?
MoJo is the new buzzword in the world of media communications. Journalism has evolved and today comes in...
March 23,2020 READ MORE
Can brand communication also become a problem-solving activity?
Organisations become complex as they grow. Increasingly diverse audiences come into play as the companies become larger, including...
March 16,2020 READ MORE
Does competition matter if the communication is right while building a brand?
Building a brand is no easy task in today’s times of hyper-availability of competitive products and services along...
March 09,2020 READ MORE
Should brands tread the careful path between spin and authenticity in their communications?
We are referred to as spin masters… a phrase not very uncommon to hear among the public relations...
March 02,2020 READ MORE
Should your brand communication be always customer centric?
Content is the king, but did someone tell us communication is the key? And when it comes to...
February 24,2020 READ MORE
Does new age media complement traditional media in brand building?
A brand is the most essential element for the entire business… isn’t it? It’s all about what your...
February 17,2020 READ MORE