How should you be using direct mail in the age of email?
While growing up I distinctly recall often receiving big envelopes selling subscriptions of a very popular monthly general-interest...
July 27,2020 READ MORE
Praveen Nagda
Why should you have a journalist in your PR/Corp Comm team?
WYSIWYG is an acronym for “what you see is what you get”… It’s an acronym most of us...
July 20,2020 READ MORE
How to distinguish your pitches from spam-like approach while dealing with journalists?
How often have we come across this situation as public relations professionals when we are discouraged of our...
July 13,2020 READ MORE
Why should you de-jargonise your corporate communications?
Did we hear things like mission-critical, paradigm shift, peel the onion, deep-dive, or low-hanging fruit for that matter?...
July 06,2020 READ MORE
How much data should be used while writing a press release?
How many times the PR professionals have heard from the media that their press release is a little...
June 29,2020 READ MORE
Do social media sites fuel the crisis or help in dousing it?
If the sword that is double-edged being used in a fight, it is the skill of the warrior...
June 22,2020 READ MORE
Does personal branding of the head of an organisation help in brand communications?
How many times did we recall the name of an individual heading the organisation strongly whenever we thought...
June 15,2020 READ MORE
Why should PR/Corporate Communications practitioners wear clients’ shoes before advising?
Knee jerk reactions and off the cuff advice often catches you off guard if you belong to the...
June 08,2020 READ MORE
How to use the social media feedback in enhancing brand image?
My life is an open book… well, it would be safe to say that any brand can make...
June 01,2020 READ MORE
Should we use white papers for brand communications?
Businesses always have challenges and most often these challenges directly affect their customers making an impact over the...
May 25,2020 READ MORE
Does web content also influence buying behaviour apart from perception?
It’s the virtual world out there and it is also becoming a new normal for the consumers of...
May 18,2020 READ MORE
Does real-time communication facilitate stronger brand building?
An idea of seeing everything happening in real-time is not very dated but a recent one and it...
May 11,2020 READ MORE