Should you blog or should you not?

An expression is one of the best ways to satiate your creative faculties. And the current Internet environment provides all of us such opportunities aplenty. It doesn’t matter if you are a student or a working professional if you are a corporate honcho, a high-flying jetsetter CEO of a multi-national company or an owner of a small business, there is a definite need of expressing yourself. Each of you has some unique experiences and learnings, which while useful in your own roles can also be a source of inspiration for many.

If you are an entrepreneur, you will be successful in reaching out to your clients, customers, trade, employees and other audiences. The way the web works is that if your web presence is only through a static site, you may not be shown prominently in the web search but if you have a regularly updated blog, chances are pretty good that you will be noticed much easier. Your customers will look for your products and services and will connect with you promptly than ever.

If you are a working professional or a student of brand communications, in particular, it will shape up your skills of expression and you will eventually turn into a good writer. As to become a good writer you also have to be a good reader and researcher, and while you develop these skills you will also accumulate the latest information and useful knowledge in the due course.

While you share your views and ideas with a large number of readers, the available feedback channels like the comments section it is very commonly observed that a lot of information is also shared by your readers and other audiences. Eventually, this will make your personal experience richer and you will have many nuggets of wisdom as a takeaway.

As your expertise continues to be established through your expressions you will have followers and believers in your word. You will turn into an influencer for a large audience and will have an opportunity to constructively change the lives of many people. Besides, as you get more active on your blogs and there is an interest level coming from leading voices, it will improve your chances to great networking, which is essential in today’s world of a collaborative environment.

Brand communicators through blogs can enhance the trust of their brands among their audiences. Any sustained communication, factual and trustworthy sharing of information, addressing the audience’s concerns in a timely fashion through blogs can facilitate a great deal of brand image enhancement. 

Blogging is a community-building initiative, where you start joining people with similar ideas, interests, likings, choices, and preferences. Through effective blogging, it becomes much easier for businesses and brands to earn more exposure and increase their touchpoints in a regular, systematic and sustained manner. 

Technologically speaking sustained blogs help increase traffic and improve online rankings and authority of the website thereby leading to the strengthening of any brand. With more subscribers, likes, follows and audience interactions & engagement come enhanced business opportunities and therefore better revenues. 

Blogs can establish many creative ways of reaching your customers, unlike the traditional sales approach. Applying equally to large and small organisations, blogging can make a positive impact on brand building. Blogs open up multiple avenues for corporates to also collect information from their current and prospective customers leading to many insights into user behaviour. This can further be utilised for reworking their marketing strategies.

Blogging comes in handy for brand communicators as it helps building of trust and confidence among the consumers, adds value to the overall experience of customers across the brand touchpoints, creates engagement through creative expressions and facilitates demand generation. What else would a business seek if not constantly building revenues?

The views and opinions published here belong to the author and do not necessarily reflect the views and opinions of the publisher.

Praveen Nagda
Praveen Nagda is the CEO of Peregrine Public Relations, a full-service corporate communications and public relations consultancy firm delivering a pan-India reach to its clients. He also heads White Coffee, an independent events & celebrity engagement company.

Praveen has been closely associated with many national and international events related to cinema for children, art and culture. He has a well-rounded experience that cuts across all key sectors of PR & Corporate Communications.

He started his career with URJA Communications, an advertising agency specialising in technology brands, where he was instrumental in developing the PR division. Post this, he had a stint with Horizons Porter Novelli, a global public relations consultancy. Thereafter, he was heading the IT & Telecom division at Clea PR, a leading Indian public relations and communications company followed by a fairly long stint with Omnicom Group agencies viz. TBWA\India and Brodeur India.

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