It’s not about you anymore
One of the most enduring pieces of professional advice I have ever received was this: consider a brand...
February 22,2017 READ MORE
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The art of Public Relations
My little ten-year old came up to me and asked me, “Mama, you said, you had written this...
February 17,2017 READ MORE
The coming of age of Healthcare PR
Healthcare PR or better called Life-sciences PR is vastly different from other sectors. It is characterised by the lexicon...
February 15,2017 READ MORE
PR professionals are now ringmasters of the media circus
I have been a journalist for 11 years and a PR professional for 20, which also makes me...
February 10,2017 READ MORE
How communication adds value to startups in their entrepreneurial journey
“If I was down to the last dollar of my marketing budget I’d spend it on PR!” –...
February 08,2017 READ MORE
Are we reporting with intention or for attention?
In a world where media exert is a powerful influence on public perceptions, journalists should voluntarily withdraw publicity...
February 03,2017 READ MORE
Advocating Advocacy Communication
“The ability to communicate is essential to the success of any undertaking and an important factor in the...
February 01,2017 READ MORE
Handling Skill and Will Issues at Work
“Champions aren’t made in gyms. Champions are made from something they have deep inside them — a desire,...
January 25,2017 READ MORE
Autopsy – Lessons learnt from failures
According to the economic survey 2015-2016, released by the Government, which was tabled by Finance Minister, Arun Jaitley,...
January 11,2017 READ MORE
2017 – The Year of Reverse Mentoring
The paraphrase – and adapt – Mark Twain, tales of the death of the media have been greatly...
January 04,2017 READ MORE
To lobby or not to lobby?
Public Relations students looking to enter the fast-paced and often confusing world of advocacy or lobbying here’s what...
December 29,2016 READ MORE
2017 – The year of PR and Reputation Management!
Year 2016 has been PR intensive! India Inc. always understood the importance of PR but realised how indispensable...
December 23,2016 READ MORE