What 2017 has in store for Public Relations?
It is a New Year and hence, the best time to look at the past, while gearing up for...
March 22,2017 READ MORE
Views
They are basics for a reason
After over 20 years in advertising, mostly based in Australia, I made the transition to Strategic Public Relations...
March 17,2017 READ MORE
Surviving the era of ‘post truth’
Well into 2017, one thing I can safely say about the year that we left behind is that...
March 15,2017 READ MORE
Building a Niche PR Firm
There are two ways to explain any success. First, by taking all the credit and making it look...
March 10,2017 READ MORE
Women and PR
On Womens’ Day today, it is appropriate to celebrate the power of women especially in a business that...
March 08,2017 READ MORE
Relevance drives a successful PR campaign
On 30th October 1938, Mars attacked Earth! There was panic on the streets of America, people armed themselves...
March 03,2017 READ MORE
Pay-for-play will dominate PR in the coming years
Media proliferation and media fragmentation are two dominant trends across the world. A consequence of this is more...
March 01,2017 READ MORE
How to communicate Crisis?
I should have flown with someone else, or gone by car, ’cause United breaks guitars Musician Dave Carroll...
February 24,2017 READ MORE
It’s not about you anymore
One of the most enduring pieces of professional advice I have ever received was this: consider a brand...
February 22,2017 READ MORE
The art of Public Relations
My little ten-year old came up to me and asked me, “Mama, you said, you had written this...
February 17,2017 READ MORE
The coming of age of Healthcare PR
Healthcare PR or better called Life-sciences PR is vastly different from other sectors. It is characterised by the lexicon...
February 15,2017 READ MORE
PR professionals are now ringmasters of the media circus
I have been a journalist for 11 years and a PR professional for 20, which also makes me...
February 10,2017 READ MORE