Start-ups need a compelling PR approach
To evolve is to live, to change is to adjust and perform at the optimum level and to...
April 25,2017 READ MORE
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How entrepreneurs can avoid PR oversights
The importance of incorporating Public Relations (PR) is becoming increasingly evident in the business, especially in the entrepreneurial...
April 22,2017 READ MORE
Crisis of confidence
During a crisis, PR consultancies may often be asked to stop or alter a story. The long held...
April 21,2017 READ MORE
The Business of PR
The communications business has grown leaps and bounds. For me, public relations refers to the ability of an...
April 20,2017 READ MORE
Brand Hitler killed Hitler
There is a strong controversial theory about Adolf Hitler having escaped from Germany after the Second World War....
April 18,2017 READ MORE
Marketing trends that SMEs and Startups should watch out for in 2017
Our urban existence is heavily dependent on the omnipresent technology. Its transformational dynamics invariably bring us at the...
April 13,2017 READ MORE
Going Social on Crisis
The pen is mightier than the sword, goes an old adage. But in today’s social media age, the...
April 11,2017 READ MORE
Internal Communication Drives Business Reputation
Have you ever considered that employee word-of-mouth can make or break the reputation of a company? What was...
April 07,2017 READ MORE
Will niche PR firms drive the next phase of M&As?
One of the biggest growth drivers of the public relations consultancy market has been sectoral and geographical complexity...
April 05,2017 READ MORE
Giving more power to the people through Conscious Crowdsourcing
In 2012, the American Alliance of Museums (then the American Association of Museums) released its yearly “Trendswatch” report....
April 03,2017 READ MORE
Why is communication critical for a startup?
Communication is an aid used in everyday life, be it personal or business. Without good business communications, the...
March 31,2017 READ MORE
Introducing the age of News Trading and the death of the ‘Market Maker’
In last month’s post, I raised the issue that brands can no longer assume to be the protagonist...
March 29,2017 READ MORE