Will niche PR firms drive the next phase of M&As?
One of the biggest growth drivers of the public relations consultancy market has been sectoral and geographical complexity...
April 05,2017 READ MORE
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Giving more power to the people through Conscious Crowdsourcing
In 2012, the American Alliance of Museums (then the American Association of Museums) released its yearly “Trendswatch” report....
April 03,2017 READ MORE
Why is communication critical for a startup?
Communication is an aid used in everyday life, be it personal or business. Without good business communications, the...
March 31,2017 READ MORE
Introducing the age of News Trading and the death of the ‘Market Maker’
In last month’s post, I raised the issue that brands can no longer assume to be the protagonist...
March 29,2017 READ MORE
What 2017 has in store for Public Relations?
It is a New Year and hence, the best time to look at the past, while gearing up for...
March 22,2017 READ MORE
They are basics for a reason
After over 20 years in advertising, mostly based in Australia, I made the transition to Strategic Public Relations...
March 17,2017 READ MORE
Surviving the era of ‘post truth’
Well into 2017, one thing I can safely say about the year that we left behind is that...
March 15,2017 READ MORE
Building a Niche PR Firm
There are two ways to explain any success. First, by taking all the credit and making it look...
March 10,2017 READ MORE
Women and PR
On Womens’ Day today, it is appropriate to celebrate the power of women especially in a business that...
March 08,2017 READ MORE
Relevance drives a successful PR campaign
On 30th October 1938, Mars attacked Earth! There was panic on the streets of America, people armed themselves...
March 03,2017 READ MORE
Pay-for-play will dominate PR in the coming years
Media proliferation and media fragmentation are two dominant trends across the world. A consequence of this is more...
March 01,2017 READ MORE
How to communicate Crisis?
I should have flown with someone else, or gone by car, ’cause United breaks guitars Musician Dave Carroll...
February 24,2017 READ MORE