Tap into the millennial powerhouse by coaching and mentoring beyond the textbook
Twelve years ago I headed to the UK for my MA degree in media and communications management at...
March 01,2016 READ MORE
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Engaging Employees – Digitally
Strategic, clear and consistent communication is critical for employee engagement. It helps motivate and empower employees by keeping...
February 29,2016 READ MORE
Show Up Differently
Once upon a time, a brand hired an advertising team and a public relations team, to ensure their...
February 27,2016 READ MORE
What journalists can learn from communications firms
Four and a half years ago, I left journalism to join the communications industry. Recognising early that audiences...
February 25,2016 READ MORE
So, what’s there in a name? Everything
“Some are born great, some achieve greatness and some hire public relations officers.” – Daniel J. Boorstin The...
February 25,2016 READ MORE
Paid Content – Overthrow of PR?
Change is constant and the public relations industry is not bereft of it. PR dimensions have been through...
February 22,2016 READ MORE
Food as a Form of Communication
When we say ‘communication’ to a Communication professional, the things that come to our mind are strategy, key...
February 21,2016 READ MORE
Why Communications Training for Communicators?
Why Communications Training for Communicators? So we can practice what we preach. Oh, those endless press releases, speaking...
February 20,2016 READ MORE
The PR measurement conundrum – ROI or ROO!
In most of the recent communication conferences that I attended, one common banter that I have heard taking...
February 19,2016 READ MORE
Empowering PR Writing: The Management Dynamic
Writing well is important in any job, but it is crucial to the conduct of professional public relations....
February 17,2016 READ MORE
Building Relationship with Media
The presence of the mass media has two main functions which are related to the economy and communications....
February 16,2016 READ MORE
Research in Marketing Communications
Research is the bedrock of any good endeavour. Marketing communications comprises a variety of outreach tactics to various...
February 12,2016 READ MORE