With digital audiences increasing, is the media relations dead?
The latest statistics at Mobile World Congress 2016 unveiled that the total number of people existing on Facebook...
March 28,2016 READ MORE
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Alchemy of PR; Chemistry matters!
PR for me is not just an art! It is a seamless combination of various disciplines of science...
March 22,2016 READ MORE
5 Best Practices for Effective Online Communications and Social Media
I have frequently been called upon to consult with organizations and professionals on how to safely and effectively...
March 21,2016 READ MORE
CSR as a Means to Equitable Growth
Recently while attending a social gathering I was asked to participate in an interesting discussion. The discussion and...
March 06,2016 READ MORE
Role of Internal Public
Internal Public Relations in perspective refers to those who work and have a role in an organization such...
March 05,2016 READ MORE
The curious case of Mr. Transitory
“When was the last time I held a print copy of The Economic Times?” muttered CXO of an...
March 04,2016 READ MORE
Cultural Trend-Spotters and Communications Connoisseurs
‘Lifestyle PR’ sounds rather grand, and those who practice it, believe it truly is! Promoting companies that provide...
March 03,2016 READ MORE
Tap into the millennial powerhouse by coaching and mentoring beyond the textbook
Twelve years ago I headed to the UK for my MA degree in media and communications management at...
March 01,2016 READ MORE
Engaging Employees – Digitally
Strategic, clear and consistent communication is critical for employee engagement. It helps motivate and empower employees by keeping...
February 29,2016 READ MORE
Show Up Differently
Once upon a time, a brand hired an advertising team and a public relations team, to ensure their...
February 27,2016 READ MORE
What journalists can learn from communications firms
Four and a half years ago, I left journalism to join the communications industry. Recognising early that audiences...
February 25,2016 READ MORE
So, what’s there in a name? Everything
“Some are born great, some achieve greatness and some hire public relations officers.” – Daniel J. Boorstin The...
February 25,2016 READ MORE