The PR measurement conundrum – ROI or ROO!
In most of the recent communication conferences that I attended, one common banter that I have heard taking...
February 19,2016 READ MORE
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Empowering PR Writing: The Management Dynamic
Writing well is important in any job, but it is crucial to the conduct of professional public relations....
February 17,2016 READ MORE
Building Relationship with Media
The presence of the mass media has two main functions which are related to the economy and communications....
February 16,2016 READ MORE
Research in Marketing Communications
Research is the bedrock of any good endeavour. Marketing communications comprises a variety of outreach tactics to various...
February 12,2016 READ MORE
Networking Not-working!
The PR-person networks. The salesperson networks. The PR-person is a salesperson as well. Never mind whether you are...
February 10,2016 READ MORE
Where Indian PR industry needs to head in 2016
Last month was part of the panel at an event organized by PRCAI in Bangalore on Winning campaigns....
February 09,2016 READ MORE