The Start-Up story in India; and What PR Does to it!
India is at the threshold of an accelerated growth and it is believed that this growth will be...
April 24,2016 READ MORE
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Caution, Creativity Ahead
Creativity is often described as the life blood of public relations. It is at the core of big...
April 23,2016 READ MORE
PR – the Frank Underwood Way?
“If you don’t like the way the table is set, then turn the table over” – said Frank...
April 22,2016 READ MORE
You can’t kill a story!
Crisis communication is about getting facts right, setting the record straight. Crisis comes uninvited! And it happens when...
April 19,2016 READ MORE
The Blindfolded Plunge
Today, entrepreneurship has become cool. Driven by aspirational case studies, an increased acceptance of family and society of...
April 16,2016 READ MORE
Sutras for a Perfect Pitch
“We are pretty impressed with your proposal. Let us meet again to discuss the details and freeze the...
April 15,2016 READ MORE
PR 3.0 starring Chief Reputation Officer!
In customer directed “Public Relations 3.0”, Chief Reputation Officer (CRO) is a treat to watch, even in the...
April 14,2016 READ MORE
Scope of Public Affairs in the Current Indian Business Landscape
Since modern corporations are subject to the dictates of regulators, Public Affairs (PA) has become very critical to...
April 13,2016 READ MORE
FIVE Things To Remember While Doing PR For A Restaurant
Restaurant business is buzzing in today’s world. A restaurant can never be a vanity project; it needs to...
April 11,2016 READ MORE
What US PR Agencies Require of New-Hire Jr. Account Executives. Is This True in Your Firm?
Professional public relations started in the U.S. at the start of the 1900s, and expanded to Europe over...
April 05,2016 READ MORE
Quick Tips for Beginners in PR and Corporate Communications
We are in the business of communications, we are communication specialists. We build positive image for our clients,...
April 01,2016 READ MORE
Videos Key to an Effective Communication Strategy
This is the age of visual media – Facebook, YouTube, Twitter, Instagram are all completely focusing on this...
March 30,2016 READ MORE