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Came across a quote – “The decent method you follow is better than the perfect method you quit”. Everything needs a method and a process….

In the realm of communication, the age-old debate of facts versus stories has persisted. Humans are naturally drawn to stories, as they have the ability…

The recent Balasore Train tragedy, among other things, brought to the fore the importance and significance of Corporate Social Responsibility (CSR). Often, people are cynical…

There is no one standard approach to diversity, equity and inclusion (DEI) communications. The complexities and cultural nuances surrounding DEI vary vastly around the world….

PR may seem like a magic wand that can automatically make your brand go viral, but that’s far from reality. In fact, PR requires consistent…

How boring it is to create a press release and then disseminate to get some small coverage in some part of the region in a…

In today’s fast-paced and highly competitive business environment, the success of a communications campaign depends on its ability to capture and retain the audience attention…

Have you ever been entangled in a dilemma where truth, transparency, and business goals have stood face to face? Must have. This scenario is part…

Each year, professionals from the field of public relations, consulting and communication measurement gather at the renowned annual AMEC Summit. This summit never fails to…

In the ever-changing landscape of communication, public relations professionals are constantly looking for new ways to stand out and engage their target consumers. Enter mythological…