Why Accuracy Matters More Than Hype in Crisis Communication
Speed has become a form of currency in the fast-paced realm of digital journalism and public communication. Being...
June 18,2025 READ MORE
Views
From Brand Promise to Brand Purpose: Why Meaning Matters More Than Ever
When I started out in advertising, the conversations were pretty straightforward. We talked about Brand Promise, Brand Positioning,...
June 18,2025 READ MORE
The Science Of First Impressions: How Seven Seconds Shape Your Identity
We often hear the phrase, “Don’t judge a book by its cover,” yet science tells us something surprising—most...
June 11,2025 READ MORE
Digital dharma: Navigating The Ethics Of AI Marketing
In a world where technology increasingly shapes human experiences, ethical implementation of AI isn’t merely a compliance exercise—it’s...
June 11,2025 READ MORE
The Silent Decline Of Engaged Employees
Naina graduated top of her class from one of the premier management schools in the country and got...
June 11,2025 READ MORE
IPL 2025: A Historic Season of Triumph, Innovation & Unprecedented Brand Engagement
The Indian Premier League (IPL) 2025 concluded with an emotional and exhilarating climax as Royal Challengers Bengaluru (RCB)...
June 11,2025 READ MORE
Why Modern PR Is About More Than Just Media Coverage
For a long time, public relations was largely viewed as a means to an end — specifically, gaining...
June 05,2025 READ MORE
How Crowdfunding Builds True Loyalty & Turns One-Time Donors Into Long-term Supporters
Over the past decade or so, crowdfunding has reshaped how individuals and organisations raise funds for causes that...
June 05,2025 READ MORE
Lilliput Land
I had the opportunity to attend another fascinating keynote at the recently concluded Assembly retreat in Bekal. This...
June 04,2025 READ MORE
How A PR Fallout Became A Marketing Opportunity
Brands are increasingly leveraging viral controversies to realign values, boost relevance, and strengthen reputation through timely, strategic messaging....
June 04,2025 READ MORE
Shine – Stories And Insights From India’s Public Relations Builders
Shine is a delightful, insightful, and at times unexpectedly emotional journey through the lives of thirty PR professionals...
June 02,2025 READ MORE
How Public Relations Helps IPL Teams Grow
The Indian Premier League (IPL) is one of the largest cricket competitions in the world. It’s not only...
May 30,2025 READ MORE