Pause before you judge: The social tax we all pay
We are living in the most connected time in history, and yet, perhaps also the most judgmental. In...
July 16,2025 READ MORE
Views
Think AI will replace you? Neuroscience might just save your PR career
If you’re still relying on instinct and experience to drive your public relations campaigns, you’re already a step...
July 16,2025 READ MORE
Reputation, Data and Strategy: Key Learnings from the AMEC 2025 Summit
Measurement is no longer support: it is direction. This was one of the core ideas of the AMEC...
July 10,2025 READ MORE
Why The Smartest Bollywood PR Strategies Are Built On Trust
In Bollywood, it is easy to get distracted by the noise. Flashy headlines, trending controversies and launch-week buzz...
July 09,2025 READ MORE
Why Inclusion in AI Starts with Women in Leadership
Artificial intelligence is shaping a new world. From transforming how we work and communicate to redefining how decisions...
July 09,2025 READ MORE
Dear Rookie, Don’t Panic
If you’re about to take your first steps into the corporate world, Dear Rookie, Don’t Panic is the...
July 02,2025 READ MORE
New AI Mode in Google Search is changing how Bollywood Publicity works
Entertainment publicity in India has always been a heady mix of timing, trust, gossip and paparazzi traction. But...
July 02,2025 READ MORE
Safety First: The Cornerstone of Airline Brand Experience
When travellers take to the skies—whether for business, leisure, or family—their most fundamental expectation is not luxury or...
July 02,2025 READ MORE
The Heart of Hospitality: Leadership and Cultivating a Thriving Team
India’s dynamic hospitality landscape demands exceptional resilience, where leaders must navigate constant evolution with unwavering resolve. Here, the...
June 26,2025 READ MORE
Cultural Storytelling in F&B: A PR Tool for Brand Loyalty
In the ever-evolving world of food and beverage, where trends come and go faster than we can keep...
June 26,2025 READ MORE
When Crises Go Viral: Communicating In A Post-Truth World
The year has been a tragic one for India. One disaster after another has claimed lives and left...
June 25,2025 READ MORE
Discovering Creativity in the Ordinary
It’s been a little over 15 years in public relations (PR) for me- brands have evolved, the media...
June 25,2025 READ MORE