Is AI a boon or a curse for modern PR firms today?
People were starting to talk about artificial intelligence in their daily work instead of just in boardrooms a...
October 23,2025 READ MORE
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The costly mistake of confusing PR with Digital Marketing
Let us face it. Too often PR is being presented as a series of outputs that look like...
October 23,2025 READ MORE
Crisis Communication in the Age of Cancel Culture
We live in an era when a single social post can recalibrate reputations overnight. “Cancel culture” is shorthand...
October 16,2025 READ MORE
When a Front Page Story Built a Legacy: Real Stories of Brand Credibility Through Print
Regional PR consultancies: The Backbone of Authentic Brand Communication in Bharat How Local Media Makes Global Impact: The...
October 15,2025 READ MORE
Mithai vs. Chocolates: The Sweet Debate of Diwali
When we think of Diwali, we think of lights, fireworks, new clothes, and family gatherings. But let’s be...
October 15,2025 READ MORE
Many actors lose money, trapped in social PR bubbles of their own making!
Bollywood often sells the illusion of success long before it delivers the reality of wealth. Many actors step...
October 15,2025 READ MORE
How Leadership Decisions Shape Customer Experience and Build Lasting Brand Loyalty
In today’s fast-paced world, where choices abound and attention is fleeting, what sets a brand apart is the...
October 09,2025 READ MORE
Simple, Not Easy
What would you expect from a certified coach and mentor with over 15 years of experience in nutrition...
October 09,2025 READ MORE
The Key to a Strong ROI: Writing the Perfect PR Brief
A great idea in advertising has always started with a great brief—one that’s clear, inspiring, and full of...
October 08,2025 READ MORE
The next decade is not just about AI; it is about our values & how we communicate it
Amidst all our chatter and obsession with Artificial Intelligence (AI), some of us wonder whether it is a...
October 08,2025 READ MORE
The PRAXIS I regret not attending
As a school kid in the 1980s and early 1990s, whenever the ‘Ek Akela Iss Sheher Mein…’ song...
October 01,2025 READ MORE
Reflections on the PR Businesses and Tips for a Successful Career
While I have not spent my entire career in PR, my extensive experience in the business of communication...
October 01,2025 READ MORE