Why 2026 Will Be the Year PR Becomes the Most Valuable Marketing Function
For years, public relations (PR) was often seen as the “softer” cousin of marketing, focused on image rather...
November 12,2025 READ MORE
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Advertising and Communication in India and beyond
Advertising Management has been changing and it had become technology oriented. Online advertising has been major medium of...
November 06,2025 READ MORE
Mastering The Message
It’s truly inspiring when someone takes the effort to educate and help grow the public relations profession. Books...
November 06,2025 READ MORE
Phubbing: The silent killer of communication
Picture this: you’re speaking, sharing something that matters, and the person across from you glances down at their...
November 06,2025 READ MORE
Is the press release dead? Or has it just changed for the better?
For a long time, the press release was the most important thing in public relations. Every young PR...
November 06,2025 READ MORE
From Rage to Resonance: Filling Cups for the Thirsty 30s
In September, hundreds of communicators gathered in Dehradun, nestled in the Himalayan foothills, for PRAXIS India 2025, one...
October 30,2025 READ MORE
Redefining Customer Connections in a Mobile-First India
India stands at a vital moment in its digital communications drive. As one of the world’s fastest-growing mobile-first...
October 29,2025 READ MORE
A Legend Who Made Words Matter
Today, India lost a legend in advertising. His lines, his storytelling, his Indian-ness was a masterclass for anyone...
October 24,2025 READ MORE
Is AI a boon or a curse for modern PR firms today?
People were starting to talk about artificial intelligence in their daily work instead of just in boardrooms a...
October 23,2025 READ MORE
The costly mistake of confusing PR with Digital Marketing
Let us face it. Too often PR is being presented as a series of outputs that look like...
October 23,2025 READ MORE
Crisis Communication in the Age of Cancel Culture
We live in an era when a single social post can recalibrate reputations overnight. “Cancel culture” is shorthand...
October 16,2025 READ MORE
When a Front Page Story Built a Legacy: Real Stories of Brand Credibility Through Print
Regional PR consultancies: The Backbone of Authentic Brand Communication in Bharat How Local Media Makes Global Impact: The...
October 15,2025 READ MORE