The Growth Story of Indian PR: Origins, Evolution, and What Comes Next
When you look at how public relations has grown in India, it almost feels like watching the country...
November 27,2025 READ MORE
Views
Need for rethinking communication flow on Global area
Mass media scenario has been changing since 40 years as world has witnessed drastic changes. Today PM Modis...
November 20,2025 READ MORE
Truth and Trust: The Real Drivers of Influencer Success in Today’s PR Landscape
In today’s rapidly evolving communication ecosystem, influencers have become the key critical force shaping brand perception and consumer...
November 20,2025 READ MORE
Storytelling and Technology will Influence the Future of Public Relations.
The field of public relations (PR) is going through a lot of changes. In the next ten years,...
November 12,2025 READ MORE
Why 2026 Will Be the Year PR Becomes the Most Valuable Marketing Function
For years, public relations (PR) was often seen as the “softer” cousin of marketing, focused on image rather...
November 12,2025 READ MORE
Advertising and Communication in India and beyond
Advertising Management has been changing and it had become technology oriented. Online advertising has been major medium of...
November 06,2025 READ MORE
Mastering The Message
It’s truly inspiring when someone takes the effort to educate and help grow the public relations profession. Books...
November 06,2025 READ MORE
Phubbing: The silent killer of communication
Picture this: you’re speaking, sharing something that matters, and the person across from you glances down at their...
November 06,2025 READ MORE
Is the press release dead? Or has it just changed for the better?
For a long time, the press release was the most important thing in public relations. Every young PR...
November 06,2025 READ MORE
From Rage to Resonance: Filling Cups for the Thirsty 30s
In September, hundreds of communicators gathered in Dehradun, nestled in the Himalayan foothills, for PRAXIS India 2025, one...
October 30,2025 READ MORE
Redefining Customer Connections in a Mobile-First India
India stands at a vital moment in its digital communications drive. As one of the world’s fastest-growing mobile-first...
October 29,2025 READ MORE
A Legend Who Made Words Matter
Today, India lost a legend in advertising. His lines, his storytelling, his Indian-ness was a masterclass for anyone...
October 24,2025 READ MORE