When Operations Fail, Emotions Take Over: What Air India and IndiGo Teach Us About Crisis Leadership
In aviation, metal fails rarely. People fail often. And when they do, brands break faster than aircraft do....
December 11,2025 READ MORE
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Digital Might Be Fast, But Print Is Trusted: Why Print Media Still Holds the Crown of Credibility
We live in a world where news breaks first on Twitter and trends change within hours. Digital media...
December 11,2025 READ MORE
When silence becomes the crisis: IndiGo’s communication breakdown
When IndiGo’s operations broke down, its bigger failure was communication – leaving passengers abandoned, unheard, and uninformed In...
December 08,2025 READ MORE
How Data‑Driven Storytelling Makes PR ROI Achievable and Strategic
The End of Vanity Metrics: Turning PR into a Measurable Engine of Business Value Public relations have always...
December 04,2025 READ MORE
Gender portrayal in Indian and American Media advertising politics and technologies
Introduction Gender is portrayed more negatively in Indian and American media as women are not pictured properly. Gender...
December 04,2025 READ MORE
The entrepreneur’s dilemma: Co-founder or no Co-founder
I have always believed that entrepreneurship is equal parts instinct, chaos and clarity. I have run a business...
December 04,2025 READ MORE
Experiences will be a defining factor for brand success in 2026: It’s Time to Think Bold and Act Human
What do brand experiences look like when the rule book no longer applies? Heading towards 2026, the answer...
November 27,2025 READ MORE
The Empathy Gap in Marketing: Why Data Driven Isn’t Always Human Centered and How to Conquer It
Marketing today is built on the belief that more data leads to better understanding. Every scroll, pause and...
November 27,2025 READ MORE
The Growth Story of Indian PR: Origins, Evolution, and What Comes Next
When you look at how public relations has grown in India, it almost feels like watching the country...
November 27,2025 READ MORE
Need for rethinking communication flow on Global area
Mass media scenario has been changing since 40 years as world has witnessed drastic changes. Today PM Modis...
November 20,2025 READ MORE
Truth and Trust: The Real Drivers of Influencer Success in Today’s PR Landscape
In today’s rapidly evolving communication ecosystem, influencers have become the key critical force shaping brand perception and consumer...
November 20,2025 READ MORE
Storytelling and Technology will Influence the Future of Public Relations.
The field of public relations (PR) is going through a lot of changes. In the next ten years,...
November 12,2025 READ MORE