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Introduction As a leader, I have personally witnessed the transformative impact of empathy within my team. Embracing empathy has yielded tangible and positive results that…

My school days bring back nostalgia of some instances that I may have done unknowingly, however, I gradually realised the importance of those experiences and…

In today’s hyper-connected digital age, businesses find themselves sailing in uncharted waters when it comes to managing their online reputation. The constant flow of information…

It was 2011 when I was highly influenced by Actor and Entrepreneur Shah Rukh Khan, cricket superstar Sachin Tendulkar, Troy movie starring Brad Pitt, Hollywood…

In the ever-evolving world of public relations, where brands strive to carve a lasting impression in both regional markets and on the national stage, a…

“The key is, no matter what story you tell, make your buyer the hero” – Chris Brogan This hypothesis by the social media maven and…

During my career journey, I have observed that there are certain aspects that have a strong potential of slowing us down, as people and as…

Technology disruptions, evolving media landscapes and socio-cultural shifts are transforming our worlds. Organisations are getting increasingly vulnerable, with reputation damage sometimes just a click away….

How do big brands emerge? It is not an easy road from being an organisation to becoming a brand name that resonates with its clients….

I have this hobby of collecting news clippings (coverages in newspapers and magazines) of important happenings in India, and few across the world too…events that can be…