AI Threads: Where human judgement meets machine intelligence
In today’s rapidly evolving world of work, conversations about artificial intelligence (AI) often centre on automation, job replacement,...
September 24,2025 READ MORE
Views
Fractional CMOs: A Smarter Way for Startups to Grow
Marketing Isn’t What It Used to Be There was a time when one person could run both sales...
September 24,2025 READ MORE
Telling India’s GCC Story: Shaping the Global Narrative
If you’ve been following India’s business story past few years, you’ve probably heard of Global Capability Centers (GCCs)....
September 18,2025 READ MORE
Awakening AI: Body Mind Consciousness Unfolding
For years, we pondered whether artificial intelligence could ever truly be conscious. We witnessed AIs mastering chess, composing...
September 18,2025 READ MORE
From Reels to Cultural Shifts: How Short-Form Content Redefines Trends.
In today’s swipe-driven world, short-form content has emerged as a cultural powerhouse. Platforms like TikTok, Instagram Reels, YouTube...
September 17,2025 READ MORE
Viewfinder A Memoir
Amol Palekar, the legendary actor, truly needs no introduction. I grew up watching his cult classic Golmaal and...
September 11,2025 READ MORE
India jhukega nahin
If you have spent even a few hours in a PR brainstorming session you know that words can...
September 10,2025 READ MORE
How AI, CSR and Storytelling are emerging as capabilities rewiring Communications
Walk into any communications huddle today and you’ll hear the same quartet playing on loop: AI, CSR, storytelling...
September 03,2025 READ MORE
Why Trump’s Nobel Peace Prize push is more PR spectacle than real diplomacy
The room went silent when American president Donald Trump made claims about intervention between India and Pakistan. The...
September 03,2025 READ MORE
SURGE – Stories and Insights from India’s Leading CCO’s
Learning never stops. We should stay hands-on with emerging technologies, especially AI and digital tools to upskill. The...
August 28,2025 READ MORE
PR in Healthcare & Pharma: Building Trust in a Regulated Industry
Healthcare isn’t just another sector—it’s deeply personal. It’s about people’s lives, their anxieties, their hopes. That’s why it...
August 27,2025 READ MORE
The unbelievable PR secrets that top Bollywood stars don’t want you to know
Most people think Bollywood fame is built on talent, charm and a bit of luck. The truth is...
August 27,2025 READ MORE