Gearing up for PR of the future
PR professionals today require a broader range of skills – way more than press release writing, client management...
September 09,2019 READ MORE
Views
How some reputed technology brands have leveraged PR very effectively?
The early 90’s saw the beginning of technology entering the Indian market. This was in various forms starting...
September 06,2019 READ MORE
To the first thought – Tufuo!
When in school, there is always only one God. The class teacher, especially in early years. If the...
September 05,2019 READ MORE
Seven things I would tell my younger self at the start of my career in PR
Around six years ago, I started working as a PR professional. It has been a great journey and...
September 02,2019 READ MORE
Stringing stringers along
So I happened to attend a gathering of associates in Delhi, recently. Let me explain the term ‘associates’....
September 02,2019 READ MORE
Forming the habit of looking inside
Whenever things do not go as we want, we either fear or try to flee the situation. And...
August 30,2019 READ MORE
What is the Influence of Influencers?
Are the new age influencers able to contribute towards fulfilling the campaign’s objective? Are they skilled enough to...
August 30,2019 READ MORE
Media Ambassadors
My previous article was on Brand Ambassadors while this article is an extension of the same but talks...
August 30,2019 READ MORE
DoDo
Have you heard of the Dodo? It was a huge and heavy bird that ran too slow and...
August 29,2019 READ MORE
Technology and the future of jobs
The fourth Industrial Revolution is already here and most of us are swimming in oceans of information. There...
August 27,2019 READ MORE
Let’s learn from millennials before Gen Z walks into the workforce
While scrolling through my twitter feed, I came across a thread on millennials. Much talked about and much...
August 26,2019 READ MORE
The chronic problems of undercutting and overcharging
Authored articles traditionally, have been about motherhood statements. They present a ’30,000-feet view’ also called thought leadership, a...
August 26,2019 READ MORE