Connecting people through Storytelling
I grew up listening to my Mother’s riveting tales on partition and the hardships most at the time...
August 02,2019 READ MORE
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Reboot, Reinvent
A headline from a Holmes report recently caught my attention – ‘40% of Execs don’t think PR delivers...
August 02,2019 READ MORE
Ekrixi pséftika láthi
The trouble with most of us is that we feel liable to answer or solve everything. When our...
August 01,2019 READ MORE
Making business communications relevant in a fickle world
What does it take to work in Engineering firms? “A person with engineer’s mind should be an engineer,”...
July 30,2019 READ MORE
Reputation Evolves
Employee attitude is the deciding factor of reputation of any organisation. Attitudes across organisations determine how much people...
July 30,2019 READ MORE
PR professionals need to be seated in the boardroom – but are we ready?
Those who don’t know about Shirley Chisholm, here is a quick background. She was a woman of many...
July 29,2019 READ MORE
Right Swipe
As corporate communication professionals, we live our lives by deadlines. A 7:30 am deadline for ablutions, 8:30 am...
July 29,2019 READ MORE
The changing role of content creation
When I was offered the opportunity to write an article on a weekly basis … the first thing...
July 26,2019 READ MORE
TikTok-ing your way to stardom
A young girl is pretending to smoke a cigarette. A young guy, purportedly her boyfriend, is advancing towards...
July 25,2019 READ MORE
Ala Systema!
‘Ab toh settle karo,’ said my aunt when I was 25 and in her opinion ready to be...
July 25,2019 READ MORE
Reputation Matters
In this article we will discuss the Vision, Values, Ethics and Strategy to create our Reputation, both at...
July 24,2019 READ MORE
Mental Health among Communication Professionals in India
For the last few years, I appear to have become some sort of an ‘elder’ in the communications...
July 16,2019 READ MORE