The Archery of Narratives
Today, the consumer is in control, and increasingly the challenge for advertisers is to create experiences that people...
August 23,2019 READ MORE
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Workatrek!
“It’s called project Everest” said Kavikrut, the Chief Growth Officer at OYO. I was intrigued. With a twinkle...
August 22,2019 READ MORE
Of death threats, lawsuits and tears
So I have a friend who has covered the crime beat for a decade. From singing old songs...
August 20,2019 READ MORE
The importance of standing
While completing my Masters in Communication Studies, I had the opportunity to work with one of the leading...
August 20,2019 READ MORE
The Curse of the Ethical Cross
The primary objective of PR is to help brands articulate their messaging. In exchange for a fee. Sounds...
August 19,2019 READ MORE
Drop the Anchor
And now that you have started to sit at one place for a period of time, without any...
August 16,2019 READ MORE
Five tips on managing PR for startups
You either enjoy working with startups or you don’t. It’s better to decide right away what environment you’re...
August 16,2019 READ MORE
PR Ambassadors – A Myth
“Every employee is a PR ambassador” wonder how many corporates or even PR consultancy heads know of this....
August 16,2019 READ MORE
Tempe!
This is the fourth article, and ‘oh! the itch’. You know, I often wonder how the Vedas happened,...
August 14,2019 READ MORE
The Reputation Guardian
The successive waves of innovation which have unfolded within a single generation have dramatically altered all aspects of...
August 13,2019 READ MORE
Vendors and Partners
I was recently speaking with the India communication head of a global NBFC looking to hire a PR...
August 12,2019 READ MORE
Building trust is at the core of public relations
I read this quote some time ago and it has stayed with me since then. As the name...
August 12,2019 READ MORE