Views Archives - Page 85 of 104

Views May 24, 2018

Why should I read newspapers?

Veteran journalist Kuldeep Nayar’s words – you should read a lot – still echo in my ears. I heard him saying this to our batch…

Views May 23, 2018

How cycles present a huge branding opportunity

Suddenly, cycles are the talk of the town. If you are sitting in the office cafeteria or checking the posts of your friends on Facebook,…

Views May 21, 2018

Social influencers: Measuring online influence in 2018

The influencer marketing industry is expected to be worth US$10 billion by 2020. In just over half a year, the average monthly search for “influencer…

Views May 18, 2018

What makes a brand powerful?

You do not alter a Vera Wang, you alter yourself to fit into a Vera Wang.” This is the power of a brand. This is…

Views May 17, 2018

Impact of social media on politics

The traditional methods of campaigning are still ubiquitous in India with prospective political candidates going door-to-door distributing freebies, promising the well-being of people, extending courtesies,…

Views May 11, 2018

My first year as a Public Relations entrepreneur

It’s true – the adage that we have nothing to fear but fear itself. It took me the better half of a decade side-stepping on…

Views May 9, 2018

Potential PRCAI growth plans

Like Rome, reputations are not built in a day. Years of ongoing efforts are imperative in making any brand acquire an aura or sustained presence…

Views May 4, 2018

What can Public Relations expect from AI? What do we want from AI?

Let’s start with the first question and look into the crystal ball — always a dicey situation when it comes to technology. Even brainiacs like…

Views May 3, 2018

Essential tools for effective disaster response at work

Emergency preparation in the event of any crisis is going to help you manage your response in a more successful way. When you have a…

Views April 27, 2018

Future of print media in India

In my personal view, this is the primary reason so many countries around the world are getting frighteningly polarized. More so in this polarized world,…