Views March 28,2019
As India heads into another election, digital media is setting the agenda like never before. From once in five year showing face, to now the 24×7 image watch mode, today politicians are literally in...
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As a first-time contributor to this magazine which I follow so eagerly, I feel compelled to highlight, right...
March 22,2019 READ MORE
Public Private Partnerships (PPPs) have proven to be an effective model for enabling large scale public services in...
November 15,2018 READ MORE
Most of the PR professionals in developing countries like India go wrong at times in formulating the communication...
June 21,2018 READ MORE
Business development is and should be a key function for any corporate entity. It’s important to continuously generate...
September 27,2017 READ MORE
A friend of mine visited Abu Dhabi recently. She was invited by a leading firm for a high profile pitch....
September 15,2017 READ MORE
One of the most enduring pieces of professional advice I have ever received was this: consider a brand...
February 22,2017 READ MORE
Creativity is often described as the life blood of public relations. It is at the core of big...
April 23,2016 READ MORE
Communicators do realise the importance of building a social network for the leadership and employees of the organisation....
April 02,2016 READ MORE
This is the age of visual media – Facebook, YouTube, Twitter, Instagram are all completely focusing on this...
March 30,2016 READ MORE
PR for me is not just an art! It is a seamless combination of various disciplines of science...
March 22,2016 READ MORE
Before delving deep into the subject and listing the tenets of crisis communication, one needs to understand what...
February 25,2016 READ MORE
When we say ‘communication’ to a Communication professional, the things that come to our mind are strategy, key...
February 21,2016 READ MORE