Communicators need to innovate to stay relevant in an evolving media landscape
Today, we are at a stage of media evolution where the dynamics of storytelling have undergone a sea-change....
February 20,2018 READ MORE
Public Relations
PNB scam shows reputation management for political entities is a tough minefield
As the PNB fraud hit home last week in India and caused political ripples and shrill exchanges between...
February 20,2018 READ MORE
Disruption in PR will happen; Preparation starts by Rethinking the Status Quo
The “D” word has yet to wreak havoc on public relations. When I discuss this with colleagues, a...
February 07,2018 READ MORE
Joys of being an entrepreneur
After having spent a valuable number of years with renowned corporate houses and justifying their communication needs to...
January 31,2018 READ MORE
How and Why Adfactors won the Tata mandate
When the news broke today that the Tata Group outsourced its Public Relations mandate to Adfactors, not too...
January 15,2018 READ MORE
Understanding Public Affairs
Public Affairs, most obviously would relate to matters that concern the public directly. So, this could include areas...
January 12,2018 READ MORE
Bad Reads and Lesser Evils – Lessons on Political Communications from Gujarat Assembly Elections, 2017
I am willing to bet that in the last few weeks, at least one of your contacts has...
January 11,2018 READ MORE
Crystal Ball Gazing
The Public Relations and communications business is evolving and evolving at a faster pace than most others, owing...
December 08,2017 READ MORE
Does AI play an important role in designing campaigns?
The Public Relations business is in line for a serious Artificial Intelligence (AI) upgrade. Leveraging AI into Public Relations is...
December 06,2017 READ MORE
When Public Relations companies make news
In the last few days Public Relations firms have been making the news for a variety of reasons....
December 05,2017 READ MORE
Is Public Relations still relevant?
With the increasing advent of digital and the decreasing space available to Public Relations professionals for earned media,...
December 01,2017 READ MORE
Genesis Burson-Marsteller at 25: A Journey, An Institution
It all started when two women, wanting to make a difference, crossed paths. A chance conversation, a brainwave...
November 23,2017 READ MORE