Views July 07,2017
In the 1990s, at the beginning of my PR career, brands dedicated themselves to communicating with and engaging a core set of, usually, knowledgeable and well-informed influencers. In those days, no respected account executive...
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In 1655, returning from a hunting trip on the outskirts of Versailles, hearing the news that the new...
May 05,2017 READ MORE
In last month’s post, I raised the issue that brands can no longer assume to be the protagonist...
March 29,2017 READ MORE
The paraphrase – and adapt – Mark Twain, tales of the death of the media have been greatly...
January 04,2017 READ MORE
Internet activist Eli Pariser coined the term ‘media bubble’ to describe the restrictive effect of algorithms and other filters...
December 01,2016 READ MORE
I’ve just returned from this year’s PRAXIS – now one of the world’s largest gathering of PR professionals. ...
October 05,2016 READ MORE