Reputation

Handling Celebrity PR

Celebrities live life in the spotlight. We are constantly exposed to problems, scandals, crises that they face, which are invariably brought into the public eye….




You can’t kill a story!

Crisis communication is about getting facts right, setting the record straight. Crisis comes uninvited! And it happens when you least expect! In fact, even the…





Image Building Exercise and Role of PR

John Martson writes in his book ‘The Nature of Public Relations’ (1963) “planned, persuasive communication designed to influence significant public”. He emphasised that public relations…