Why are we reading about ESG so much these days? What has triggered conversations among global leaders on this subject? What makes these three-letter word…
At the second edition of SPECTRA (a reputation management conference) I witnessed an interesting session with Harish Bhat, the Brand Custodian at Tata Sons. After…
‘Marketing’ as the author describes in the book is a relationship between an organisation and its marketplace, customers and potential customers. More often than not,…
When you have examples of such exemplary case studies, no one can undermine the power of analytics. Deepshikha Dharmaraj, CEO, Genesis BCW shared some insightful…